Our current topic is paid search in China, which is a topic nowadays marketers cannot overlook. Every marketer knows that Baidu boasts an overwhelming 70% or higher search share in China. The remaining portion is held, in decreasing order, by Google, 360 Search, and Sogou. Continue reading “Considering Paid Search in China? Read This First”
With Vietnam being a developing country and being governed by a communist party there are many challenges for companies to enter this market. With close to a 100 million people in this country and 50% of them having access to the internet, there’s also a lot of potential.
Continue reading “The Vietnamese Online Market”
Thailand’s Internet community is comprised of 17,059,000 persons, which is only 26.5% of the population. The share that online advertising holds of Thailand’s total advertising market is only about 2.1%. It is clear that the Internet and online marketing in Thailand are really just getting started.
Continue reading “The Thai Online Market”
Increasingly, Singapore is being considered as the hub of Asia. While it only has a population of about 5 million, 71% use the Internet, which means Singapore is one of the more Internet savvy countries in Asia.
Continue reading “The Singaporean Online Market”
Hong Kong’s population is only 7,130,000, but 74.3% of it is online. It has one of the more active online markets in Asia. Comparing television and Internet use for the years 2006 and 2010, it becomes clear that TV viewership has fallen over time, and Internet use has increased significantly.
Continue reading “The Hong Kong Online Market”
Internet use in Taiwan is at 75.4% of the total population, which is relatively high compared to other countries.
The search engine advertising market in Taiwan is growing at a rate of 15% each year and is forecasted to continue do so into the future.
Continue reading “The Taiwanese Online Market”
There were 40,329,000 Internet users in Korea in 2012, which comprises 80% of the Korean population. This puts Korea in the top tier of Asian countries with a high level of Internet usage. Korea also has a very high rate of broadband use, which even surpasses the rate in countries like Japan and America.
Continue reading “The Korean Online Market”
Did you know nearly half of the world’s Internet users reside in Asia?
That’s right: 49.8% of the planet’s online community is in Asia. Numerous companies are increasing their investments in Asian economies, and it’s not just large corporations, but small and mid-sized businesses, too.
In fact, it is becoming much more common to see Western companies with Asian language websites.
By having an Asian language website, companies are able to market their business online in Asia via various channels, one of which is search engine marketing (SEM).
SEM is a popular, global form of online marketing that many Western companies have started utilizing as a means of reaching customers in Asia. Continue reading “Why Asia?”