Our current topic is paid search in China, which is a topic nowadays marketers cannot overlook. Every marketer knows that Baidu boasts an overwhelming 70% or higher search share in China. The remaining portion is held, in decreasing order, by Google, 360 Search, and Sogou. Continue reading “Considering Paid Search in China? Read This First”
Vietnam is a country of incredible beauty located in Southeast Asia. Described by Lonely Planet as “exotic and compelling”, this picturesque country has drastically improved in terms of social media and digital marketing landscape. The country’s only official language is Vietnamese (tiếng Việt).
The World Bank estimates that Vietnam’s US$200 billion economy is likely to rise to a trillion dollars by 2035. Over half of its population, compared with only 11% today, is anticipated to join the ranks of the global middle class with daily consumption of US$15 or more. As reported in a forecast, about 30% of the population will be purchasing goods and services over the internet in 2020, with each consumer spending an average of US$350 per year.
As one of Asia’s rapidly developing economies and youngest populations, Vietnam is a fascinating market. This young and dynamic country offers enormous commercial opportunities for both small and big brands, marketers and investors. This can be attributed to the digital trends in Vietnam that are emerging quickly in every notable sector.
This article will discuss Vietnam’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Vietnamese audience. Continue reading “Digital Marketing in Vietnam 2019”
Thailand is a Southeast Asian country that is well-known for its beautiful beaches, opulent palaces, and ancient Buddha temples. The people there mainly speak in Thai, with English rarely being used beyond the classrooms. Also, social media and other digital technologies are quickly becoming a part of the Thai people’s everyday lives.
As of the moment, Thailand is experiencing a huge growth of online consumers. Currently one of the leading countries in internet and mobile internet usage, a majority of Thailand’s youth and middle-aged people have access to the internet through their mobile devices. The country’s digital market is also expected to grow rapidly by the year 2020. With Thailand’s high digital penetration rates and the prospective digital marketing industry, there are a lot of opportunities available for those who wish to make the most out of the country’s online market.
This article will discuss Thailand’s digital marketing environment, its biggest channels, industry trends and opportunities, successful campaigns, and the best possible ways on how to reach the Thai audience.
Singapore, a sovereign city-state located in Southeast Asia, is a global commerce, finance and transport hub. The country’s major language is English and its residents are deeply familiar with Western brands and media. Singapore is a fairly young city with a youthful population, thus digital is a very important channel for communication. The country’s high digital influence and social media penetration rate serves as vital indicators of how much information is spreading amongst the populace. In addition, the country also ranks fifth on the UN Development Index and is rated as the city-state that has the third highest GDP per capita. It also ranks high in terms of education, quality of life, personal safety and housing, making it one of the leading places for digital to grow.
This article will discuss Singapore’s digital marketing environment, its biggest channels, industry trends, as well as the best possible ways on how to reach the Singaporean audience. Continue reading “Digital Marketing in Singapore 2019”
Hong Kong, an astoundingly vibrant city that rarely sleeps, offers visitors a mix of the traditional and modern. With a population of 7.46 million, it is regarded as the world’s most vertical city. Hong Kong is an exceptional city-state that has developed into one of the top-ranked global cities in terms of per capita GDP, partly because of its strategic location in Southeast Asia.
Hong Kong has had the highest degree of economic freedom in the world since 1995 according to the Index of Economic Freedom. The city’s economy depends highly on international trade and finance and is governed under positive non-interventionism. Due to these conditions, it is considered as among the most favorable places to start a company.
Hong Kong holds a lot of potential when it comes to developing a digital marketing strategy due to its status as a multicultural hub in Asia and its proximity to China. However, there are various challenges as well. This article will discuss Hong Kong’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the audience.
Taiwan is one of the fastest growing economies in the world, and over of the past few years, its e-commerce market has also solidified as an excellent site for investment. In 2017, the country was estimated to have a US$42. 69 billion market value, with an estimated 10-20% 5-year average growth rate. Its capitalist and export-driven economical approach has created a comprehensive foundation for the e-commerce realm, and the money flow and distribution service providers allow for smooth transactions. These place the country as one of the most dynamic trading powerhouses in the world today.
Taiwan has also taken the age of globalization in stride and hosted a sophisticated consumer market. While English is also used, messages will be more effective when carried out in their primary language, Mandarin Chinese, or a combination of Mandarin-English that must be simple and easy to understand. Other important facets of the Taiwanese market are that they are loyal to brands, respond well to a personalized approach, and give importance to environmental care, behaviors that will be further discussed in the article. To sum it up, brand identity should be a focal point of marketers in building their strategies to successfully connect with the Taiwanese audience.
Currently, the e-commerce market in Taiwan has expanded to strategies such as live broadcast promotion on social media and the use of big data and AI to merge traditional and modern platforms. However, Taiwan is currently at a conundrum regarding its economical state on the international scale. It currently faces problems with underdeveloped infrastructure, pollution, among other issues, places the country in the gap between developed and emerging countries.
This article will discuss Taiwan’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Taiwanese audience.
South Korea is an East Asian country known for undergoing one of the fastest and most remarkable economic transformations in recent history. From being one of the poorest countries in the world during the 1960s, it has now risen to become the 5th largest economy in Asia and 11th internationally.
Technology is one of the key drivers behind South Korea’s rapid economic development. The country has one of the fastest internet connections and smartphone usage in the world. Recently, it has launched the first 5G network in Asia, which is expected to further propel its e-commerce market. Furthermore, South Korea has the highest government backing per capita for start-ups. Last year, the government pledged a $9 billion venture fund, supported by an initial $3 billion investment in 2015.
The other factor behind its economic success is the massive investment in “Hallyu” or The Korean Wave, one of the biggest cultural phenomena in Asia. In 2014, Hallyu had garnered over $11.6 billion to its economy, increasing to 13.4% since 2010.
Overall, South Korea holds offer many opportunities for digital to grow.
This article will discuss South Korea’s digital marketing environment, its biggest channels, industry challenges, and opportunities, as well as the best possible ways on how to reach the South Korean audience. Continue reading “Digital Marketing in Korea 2019”
Did you know nearly half of the world’s Internet users reside in Asia?
That’s right: 49.8% of the planet’s online community is in Asia. Numerous companies are increasing their investments in Asian economies, and it’s not just large corporations, but small and mid-sized businesses, too.
In fact, it is becoming much more common to see Western companies with Asian language websites.
By having an Asian language website, companies are able to market their business online in Asia via various channels, one of which is search engine marketing (SEM).
SEM is a popular, global form of online marketing that many Western companies have started utilizing as a means of reaching customers in Asia. Continue reading “Why Asia?”