The Hong Kong Online Market


Population 7,173,000 IMF-World Economic Outlook Database 2012
Internet population 5,329,000 2012
Internet use 74.2%
Scale of online advertising market 91 million USD SMB World Asia Edition


  • HK$1.86 billion was used in advertising for Chinese New Year in 2012 (online and offline). This is 6.7% of the cumulative average yearly expenditure (Asia Media Journal).
  • According to a 2011 Google study, 78% of smartphone users saw ads and clicked on them. (Publicitas).
  • The online retail market in 2011 was 1.9 billion USD, and it has been estimated that it will grow to 2.5 billion USD by 2015 (PayPal/Enterprise Innovation).
  • 37% of the population banks online (Nielsen).
  • For the population of Hong Kong, mobile phones have a 225.5% penetration rate (Office of the Communications Authority 2012).

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The Japanese Online Market


Population 127,611,000 IMF-World Economic Outlook Database 2012
Internet population 100,457,000 World Bank 2012
Internet use 79.1%
Scale of online advertising market 618,900,000,000 JPY Dentsu 2011


Japan is one of the countries in the world with the highest rate of Internet use; for Asia, Japan only falls behind South Korea. The size of the Japanese market is quite large, so it is an exceptionally attractive market for Western companies looking to penetrate the Asian online market. Continue reading “The Japanese Online Market”