Digital Marketing in Singapore

Singapore, a sovereign city-state located in Southeast Asia, is a global commerce, finance and transport hub. The country’s major language is English and its residents are deeply familiar with Western brands and media. Singapore is a fairly young city with a youthful population, thus digital is a very important channel for communication. The country’s high digital influence and social media penetration rate serves as vital indicators of how much information is spreading amongst the populace. In addition, the country also ranks ninth on the UN Development Index and is rated as the city-state that has the ninth highest GDP per capita. It also ranks high in terms of education, quality of life, personal safety and housing, making it one of the leading places for digital to grow.

This article will discuss Singapore’s digital marketing environment, its biggest channels, industry trends, as well as the best possible ways on how to reach the Singaporean audience.

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Understanding New Trends and Opportunities in Japan’s Luxury Industry

Japan is the third largest luxury market in the world – behind the United States and mainland China – with 3.01 trillion yen (about $28.6 billion) spent each year in luxury goods. The luxury industry encompasses various sorts of goods such as drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage, and handbags. In the past few years, this market experienced a steady climb in Japan.
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E-Commerce in Japan

Japan is currently one of the world’s fastest growing e-commerce markets. Some of the factors that attributed to this rapid growth include the single language culture, developed economy, and highly urbanized population.

There are three major players in the Japanese e-commerce market: Amazon, Rakuten and Yahoo! Shopping (Lohaco). Meanwhile, a continued rise of m-commerce, transactions completed via mobile device apps, brings more options and expands on the C2C environment. Coupled with a developed distribution infrastructure and small country size for convenient and expedient delivery, this ensures Japan’s rate of e-commerce growth will only continue.

From 2018 to 2022, it is expected that the annual growth rate for revenue will be 6.2% and that Japan will remain one of the top 5 largest e-commerce markets in the world.

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Top Lifestyle Influencers in Japan

Marketing in Japan could drive even the most reputable entrepreneurs up the wall. The branding, language, and cultural differences are the biggest hurdles for foreign companies to succeed in the country. Moreover, the Japanese consumer values reputation and quality before purchasing anything in the market. So how can a new product or brand become a household name in the country?

The Japanese use social media apps and sites every day. In fact, there are approximately 82.6 million social media users in 2019. Most of them signed up on popular social media platforms like LINE, Twitter, and Instagram to connect with their friends and favorite celebrities. Digital marketers see these frequent engagements as an opportunity to tap into Japan’s online consumers. Every recommendation or endorsement uploaded on celebrity accounts influences their followers’ buying behavior.

Nowadays, the influencer marketing arena is not only limited to celebrities as social media influencers entered the scene. Discover the most relevant lifestyle personalities and growing stars essential in today’s Japan’s digital marketing landscape.

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Your Guide to Baidu

The most populous country on Earth, China, has over 800 million internet users within an ever-changing landscape of innovation and evolution. This presents endless opportunities for both businesses and consumers.

For domestic and international businesses, or for anyone involved in the digital world, China should not be ignored. However, whenever China is mentioned, their complexity, cultural differences, internet censorship, and language barriers are the first things that come to mind.

This article aims to guide and inform anyone wishing to embark on a digital strategy in China with a series of useful insights on China’s search engine market, an introduction on the structure and features of Baidu, as well as the advertising options in it.

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Taiwanese Influencer Marketing

In today’s digital world, people are constantly being connected through the World Wide Web. The widespread use of online social media platforms has brought forth new opportunities in terms of marketing.

One of the recently emerged marketing trends is the collaboration with social media influencers. These influencers are not only exclusively celebrities since social media is accessible to almost everyone. Anyone can have a huge and loyal following by providing the right content to the right audience.

As markets continuously grow and change, people have become more particular with the products and services that they want.  The prevalent use of technology in their daily lives has also influenced their buying behavior. Furthermore, the endless influx of online content has shortened people’s attention spans.

Marketers now have to accept the challenge of creating content that stands out and engages the target audiences on a personal level. By collaborating with the right social media influencer, companies can effectively roll out their campaigns and achieve success.

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What’s Inbound Marketing?

For years, businesses have struggled to reach consumers online using traditional advertisements such as banners and embedded videos. These businesses are often unsuccessful in making an impact due to ad-blocking software that has become widely used. Additionally, numerous Internet users may find these forms of marketing to be more annoying than engaging because these are content that they did not choose to view. Rather than interrupt a user’s content with advertising, marketers can use inbound marketing as an alternative approach.

Inbound marketing is the strategy of engaging with potential customers through content and experiences in which they find value. This method is characterized by creating entertaining and informative content, using various media, which users will willingly seek out. This more personal approach to marketing has the extra benefit of reaching those who have already taken the initial step toward a purchase. This article will discuss and elaborate on what is inbound marketing, provide several examples, as well as enumerate current trends.

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Influencer Marketing In Hong Kong

With a population of over 7 million, Hong Kong serves as a gateway to opportunities in Mainland China and also a strategic location in Southeast Asia. This city holds much potential for marketers because it is a multicultural hub wherein more than 1,500 regional headquarters of global companies are located.

Due to the rapid digital transformation across the globe, and Hong Kong, in particular, there has been an increase in demand for digital advertising and online marketing services. In fact, a survey conducted by the Hong Kong Advertisers Association (HK2A) and market analytics company Nielsen found that the region’s 100 major marketers plan to spend about 60% of their budget on digital advertising and 40% on traditional media strategies. Additionally, a survey also done by the same institutions in 2020 indicates that online advertising spending is expected to continue to rise with most respondents saying that their company will spend more money on online advertising in the upcoming years. Out of the budget allotted for digital, a substantial portion is spent on social media marketing.

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Data Based Intelligence and the Future of Advertising in Japan

Artificial intelligence (AI) is one of today’s trending topics across different business sectors. Simply put, AI is a term to describe types of technology that can simulate human intelligence. AI is used to analyze data in a contextual manner to provide requested information, supply interpretation, or trigger an event based on the results.
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What’s Content Marketing?

There is value in the consumers’ perception of a brand’s image, whether true or false. Thus, it’s every company’s task to maximize positive user experiences and minimize customer pain points online in today’s digitized world. One of the solutions to this challenge is content marketing.

According to the Content Marketing Institute, content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” With this approach, brands provide genuinely relevant and useful content to prospects and customers to help them solve their issues rather than directly pitching products or services.

Within content marketing’s definition, the word “valuable” must be emphasized. This quality is what sets content marketing apart from other forms of advertising. Content can be identified as part of a content marketing campaign if people seek it out and want to consume it instead of avoiding it.

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