Digital Marketing in Australia 2019

Australia is the smallest continent and one of the largest countries in the world. It comprises the Australian continent, Tasmania, and other smaller islands. The nation is also known for its wealthy underpopulated demographic, fantastic natural wonders, and most notable for being geographically isolated from the rest of the globe.

The English-speaking nation is a highly developed, high-income country and is the world’s 14th largest economy. According to the International Monetary Fund (IMF), the nation has the world’s tenth-highest per capita income. Furthermore, it is considered as a melting pot of various cultures as 29% of its population are immigrants, making it the 9th largest immigrant population in the world. More representations of its progressiveness are shown through having the third-highest human development index and high rank in terms of quality of life, health, education, economic freedom, civil liberties, and political rights.

The digital side of the business industry in Australia is thriving as businesses spend more on digital media ads than ever before, and this is expected to continue increasing over the coming years. With the booming e-commerce industry and fast adoption of smart technologies, the digital landscape in the country presents space for more growth and promising opportunities for marketers.

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Digital Marketing in China 2019

The People’s Republic of China is undoubtedly one of the leading drivers of the modern digital age, both in Asia and on a global scale. The country has Standard Chinese as its official language and holds one of the largest middle-class in the world. With its 1.418 billion population, the Chinese market is a massive site of opportunity that is highly-coveted and invested in by international brands.

Digital marketing in China holds many opportunities for exploration and the integration of new technologies. In fact, data from AdMaster show that 79% of advertisers will increase digital marketing for this year. Also, it is estimated that the industry is worth $9 billion. With consumers’ comfortability with online shopping and the blurring lines between social and e-commerce, marketers are now seeking strategies that focus on social commerce.

With the tech-savviness of Chinese consumers, cheap broadband, and a dynamic online landscape, digital marketing industry will continue to thrive. However, marketers must note that an all-in-one approach will not work for such a massive and diverse market like China. Certain planning and strategies must be developed in order for brands to generate visibility and engagement in the Chinese market.

This article will discuss China’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on reaching the Chinese audience.

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Digital Marketing in India 2019

With a population reaching 1.347 billion, India is considered the second most densely populated country in the world. This sheer number guarantees that the country holds so much potential and can provide a lot of opportunities for both foreign enterprises and local startups alike.

Despite the country’s low current internet penetration rate, India’s digital market is anticipated to grow rapidly in the coming years. This growth makes the country attractive to business aiming to explore the region. However, there are also several risks associated with penetrating the Indian market.

This article will discuss India’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Indian audience.

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Digital Marketing in Malaysia 2019

Southeast Asia is seeing a fast-paced growth in its e-commerce market, and Malaysia steadily proves to be one of its key players. The country predominantly speaks English as an active second language, and more of its residents are becoming proficient with the use of digital technologies and social media.

Malaysia is very urbanized and currently has one of the highest internet penetration rates among the region, thus posing a very promising future for the e-commerce market. Its potential has not gone unnoticed across companies everywhere. With the digital market ripe for investment, Malaysia has caught the attention of companies all around the world. The country even saw a wave of digital startups for the past twelve months as a result of this surge. Paired with Malaysians’ increasing comfortability in online shopping, positive outlook on digital marketing, and big economic plans, the country will soon be a mature site for the online marketing industry.

This article will discuss Malaysia’s digital marketing environment, its biggest channels, industry trends, challenges, as well as the best possible ways on how to reach the Malaysian audience.
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Digital Marketing in The Philippines 2019

With over 370 million online users, Southeast Asia has one of the most rapidly evolving digital industry across the globe. Increased activity in social media, internet, digital media, and in mobile has demonstrated the enormous marketing potential that businesses can explore in the region.

Among the several digital economies within the region, the Philippines stands in the frontlines. With more than 67 million users, the country has ranked 12th in internet usage worldwide for 2018. The exponential growth of the Philippines’ very substantial digital marketing ecosystem in recent years makes the country very attractive to business owners exploring for opportunities within the Southeast Asian region.

This article will discuss the Philippines’ digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Filipino audience.

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Your Guide to Baidu

The most populous country on Earth, China, has over 700 million internet users within an ever-changing landscape of innovation and evolution. This presents endless opportunities for both businesses and consumers.

For domestic and international businesses, or for anyone involved in the digital world, China should not be ignored. However, whenever China is mentioned, their complexity, cultural differences, internet censorship, and language barriers are the first things that come to mind.

This article aims to guide and inform anyone wishing to embark on a digital strategy in China with a series of useful insights on China’s search engine market, an introduction on the structure and features of Baidu, as well as the advertising options in it.

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What’s Christmas and New Year’s Eve to the Japanese?

As another year goes by, people residing in Japan are once again faced with the two largest annual events – Christmas and New Year — which are celebrated in an entirely different way by the average Japanese family.

This article will discuss how the Japanese view Christmas and New Year, as well as the traditions they usually follow during these holidays.

Have Yourself a Merry Japanese Christmas


https://www.theholidayspot.com/christmas/worldxmas/japan.htm

In Japan, Christmas is the season for friends and couples to enjoy parties, make plans to meet up for dinner, and celebrate as much as they can. On the other hand, New Year is the time when all members of the family gather together, visit the temple, and welcome the first day of January with food and drinks.

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How Japanese Website Design Differs From The West

Due to the fast-paced expansion of Western businesses to Asian markets, there is an urgent need to reach farther audiences in promoting and selling goods and services. In today’s digital world, the web has a crucial role in determining a business’s success. However, being able to win the hearts and minds of consumers that belong to such different cultures may pose a challenge for any marketer. Continue reading “How Japanese Website Design Differs From The West”