Omnichannel Marketing in Japan

The late but rapid rise of e-commerce has caused many predicting the slow decline of traditional bricks and mortar stores across Japan.

This rise of ecommerce is set to continue, with JapanConsuming, an online publication devoted to the Japanese retail industry, predicting that the percentage of retail sales will rise from 9% to 23% by 20231.

 

Image 1: Percentage of Ecommerce Sales

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E-Commerce in Japan

Japan is currently one of the World’s fastest growing e-commerce markets.

Some factors attributed to this rapid growth include the single language culture, developed economy, and highly urbanized population.

There are three major players in the Japanese e-commerce market while a continued rise of m-commerce, transactions completed via mobile device apps, brings more options and expands on the C2C environment.

This coupled with a developed distribution infrastructure and small country size for convenient and expedient delivery will ensure Japan’s rate of e-commerce growth will only continue.

From 2018 to 2022 it is expected that the annual growth rate for revenue will be 6.2% and that Japan will remain one of the top 5 largest e-commerce markets in the world.

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The social media evolution and prediction for Japan

The social media landscape in Japan is extremely diverse, ranging from business-orientated apps to recreational and socializing applications that facilitate vast audiences globally.

Japanese social media has somewhat changed over the past couple of years and continues to do so.

This dynamic movement in technological advances has led to the rise of the digital era, also understood to be ‘The Chaos Theory’.

This theory emphasizes the evolution, unpredictability and nonlinear nature of the digital world we live in.

In order to acclimatize and adapt to this digital evolution, we need to consider the various platforms that these applications operate on.

The most utilized social media platforms in the Japanese industry are Facebook, Twitter, Instagram and Line.

In order to utilize these platforms effectively, you need to understand the nature thereof.

Thus when one considers the relevancy and effectiveness of these online spaces in the industry, their statistics indicated their reason for being.

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The Cosmetics Industry in Asia: A Comparison of the Hair Care Product Market per Country

Cosmetics sales in Asia are on the rise

In recent years, exported Japanese cosmetics sales have continued to increase, and in 2016, it exceeded that of imports to Japan for the very first time.

Japanese cosmetics are highly popular in Asia (the region accounts for roughly 90% of Japanese exports) and many domestic manufacturers, such as Shiseido, have been increasing production to meet demand.

For that reason, we will be talking about the cosmetic industry in Asia, covering such topics as the demand for hair care products and the present state of exports and imports of cosmetics to and from major countries in Asia.

We hope some of our info below will help you understand the market better and formulate your own marketing strategies for cosmetics in the region.

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A Brief Look at Influencer Marketing in the West

5 general facets most campaigns have

We have already covered influencer marketing a few times in our blog.

This time, following up on our previous post about Asia, we will be covering what’s happening in the West.

In recent years, influencer marketing in the West has become quite standardized, meaning marketers have refined their processes of running campaigns.

You could say that there are generally 5 major steps in the way they are executed:

・Planning a marketing campaign.
・Choosing an influencer and sending a request to work together.
・Automating work for efficiency.
・Measuring campaign effects.
・Adjusting according to campaign results and optimizing for the next one.

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How to Approach Influencer Marketing in Asia

In Asia, influencers can’t be ignored

In our previous post, “Is it Time to Start Thinking about Influencer Marketing?”, we talked about how influencers are often used in marketing campaigns in modern countries like the U.S..

However, in Asia too, bloggers, Youtubers, and other influencers are becoming more and more common.

While nearly every country in Asia is seeing a rise in influencer marketing, in this article we are only looking at the countries of China, Korea, Taiwan, Thailand, and Indonesia.

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Is it Time to Start Thinking about Influencer Marketing?

What’s influencer marketing and why is it so effective?

The term “influencer” originates from the word “influence” and indicates someone who makes a large impact on the general public or on specific communities.

Marketing that utilizes influencers is called “influencer marketing.”

In this post, we will discuss various aspects of influencer marketing and provide recommendations on how to do it.

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An Introduction to 360 Search from Japan’s only Official 360 Search Agency

■ Characteristics of 360 Search, China’s 2nd Largest Search Engine
This time we are going to talk about paid search on China’s 360 Search, which is the engine that holds the 2nd largest share of the search market in China, after Baidu. For most of the world, it’s Google AdWords. In Japan, where we are located, the search market is divided roughly evenly between Google AdWords and Yahoo! Japan. For China, it’s Baidu, then 360 Search.

When expanding into China, many people consider Baidu first for their paid search advertising. But in fact, 360 Search’s features, such as its admin screen and settings, are very similar to Google AdWords’, which means it makes it a lot easier to understand and manage than Baidu. 360 Search allows for not only search ads, but display ads as well, so popular display remarketing is also an option. It even features dynamic remarketing functions as well, so in many ways it imitates Google AdWords and is a very approachable engine to start marketing online in China.

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Considering Paid Search in China? Read This First

■Baidu Holds the Top Search Share in China

Our current topic is paid search in China, which is a topic nowadays marketers cannot overlook. Every marketer knows that Baidu boasts an overwhelming 70% or higher search share in China. The remaining portion is held, in decreasing order, by Google, 360 Search, and Sogou. Continue reading “Considering Paid Search in China? Read This First”

The Indonesian Online Market

 

Reference
Population 244,468,000 IMF-World Economic Outlook Database 2012
Internet population 37,648,000 World Bank 2012
Internet use 15.4%
Scale of online advertising market 40 million USD Jakarta Update 2011

 

  • The online advertising market in Indonesia will grow to 150 million USD by the year 2016 (Jakarta Update 2011).
  • The number of Facebook users in Indonesia in November 2012 was measured at 50,261,100. This placed Indonesia fourth in the world, behind only America (168,742,860), Brazil (62,240,840), and India (60,843,200) (Social Bakers).
  • Broadband use in Indonesia was measured at 6% in 2011. It is estimated that this figure will grow to 60% by the year 2016 (Frost & Sullivan).
  • 50% of Internet users in Indonesia are under 20 years old (We Are Social).

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