Influencer marketing is here to stay and it’s grown at a tremendous rate in Japan in recent years.
It’s Info Cubic’s task to stay up-to-date with the latest in the digital marketing space in Japan, in this post you will learn about 17 of the most relevant lifestyle personalities and growing stars in today’s Japanese social media world.
Continue reading “Top Lifestyle Influencers in Japan”
When it comes to marketing, millennials are a generation that should definitely not be ignored. As one of the largest generations worldwide, they are expected to overtake the baby boomers in numbers by mid-2019.
In Japan, the ‘Yutori’ (millennial) generation is considered to be those born after 1987 and before 1997 give or take. Between 2017 and 2018 alone, millennials globally were estimated to spend more than $200 billion and they are expected to spend approximately $10 trillion in their lifetimes.
Continue reading “Japanese Millennials and the Growth of the Digital Market in Japan”
Golden Week is a cluster of four consecutive public holidays running from the 29th of April to the 5th of May. It encompasses the celebration of Showa Day, (the Emperor’s Birthday), Constitution Memorial Day, Greenery Day and Children’s day.
Travelling during the busiest week of the year can be a draining experience if you choose to visit places like Kyoto and Osaka. Luckily, Japan offers plenty of travelling spots where the crowd can feel less overwhelming.
The late but rapid rise of e-commerce has caused many predicting the slow decline of traditional bricks and mortar stores across Japan.
This rise of ecommerce is set to continue, with JapanConsuming, an online publication devoted to the Japanese retail industry, predicting that the percentage of retail sales will rise from 9% to 23% by 20231.
Continue reading “Omnichannel Marketing in Japan”
Japan is currently one of the World’s fastest growing e-commerce markets.
Some factors attributed to this rapid growth include the single language culture, developed economy, and highly urbanized population.
There are three major players in the Japanese e-commerce market while a continued rise of m-commerce, transactions completed via mobile device apps, brings more options and expands on the C2C environment.
This coupled with a developed distribution infrastructure and small country size for convenient and expedient delivery will ensure Japan’s rate of e-commerce growth will only continue.
From 2018 to 2022 it is expected that the annual growth rate for revenue will be 6.2% and that Japan will remain one of the top 5 largest e-commerce markets in the world.
The social media landscape in Japan is extremely diverse, ranging from business-orientated apps to recreational and socializing applications that facilitate vast audiences globally.
Japanese social media has somewhat changed over the past couple of years and continues to do so.
This dynamic movement in technological advances has led to the rise of the digital era, also understood to be ‘The Chaos Theory’.
This theory emphasizes the evolution, unpredictability and nonlinear nature of the digital world we live in.
In order to acclimatize and adapt to this digital evolution, we need to consider the various platforms that these applications operate on.
The most utilized social media platforms in the Japanese industry are Facebook, Twitter, Instagram and Line.
In order to utilize these platforms effectively, you need to understand the nature thereof.
Thus when one considers the relevancy and effectiveness of these online spaces in the industry, their statistics indicated their reason for being.
Continue reading “The social media evolution and prediction for Japan”
In recent years, exported Japanese cosmetics sales have continued to increase, and in 2016, it exceeded that of imports to Japan for the very first time.
Japanese cosmetics are highly popular in Asia (the region accounts for roughly 90% of Japanese exports) and many domestic manufacturers, such as Shiseido, have been increasing production to meet demand.
For that reason, we will be talking about the cosmetic industry in Asia, covering such topics as the demand for hair care products and the present state of exports and imports of cosmetics to and from major countries in Asia.
We hope some of our info below will help you understand the market better and formulate your own marketing strategies for cosmetics in the region.
We have already covered influencer marketing a few times in our blog.
This time, following up on our previous post about Asia, we will be covering what’s happening in the West.
In recent years, influencer marketing in the West has become quite standardized, meaning marketers have refined their processes of running campaigns.
You could say that there are generally 5 major steps in the way they are executed:
・Planning a marketing campaign.
・Choosing an influencer and sending a request to work together.
・Automating work for efficiency.
・Measuring campaign effects.
・Adjusting according to campaign results and optimizing for the next one.
Continue reading “A Brief Look at Influencer Marketing in the West”
In our previous post, “Is it Time to Start Thinking about Influencer Marketing?”, we talked about how influencers are often used in marketing campaigns in modern countries like the U.S..
However, in Asia too, bloggers, Youtubers, and other influencers are becoming more and more common.
While nearly every country in Asia is seeing a rise in influencer marketing, in this article we are only looking at the countries of China, Korea, Taiwan, Thailand, and Indonesia.
Continue reading “How to Approach Influencer Marketing in Asia”
The term “influencer” originates from the word “influence” and indicates someone who makes a large impact on the general public or on specific communities.
Marketing that utilizes influencers is called “influencer marketing.”
In this post, we will discuss various aspects of influencer marketing and provide recommendations on how to do it.
Continue reading “Is it Time to Start Thinking about Influencer Marketing?”
