The social media evolution and prediction for Japan

by | January 7, 2018

The social media landscape in Japan is extremely diverse, ranging from business-orientated apps to recreational and socializing applications that facilitate vast audiences globally. Japanese social media has somewhat changed over the past couple of years and continues to do so. This dynamic movement in technological advances has led to the rise of the digital era,… Read more »

A Brief Look at Influencer Marketing in the West

by | October 4, 2017

■5 general facets most campaigns have We have already covered influencer marketing a few times in our blog. This time, following up on our previous post about Asia, we will be covering what’s happening in the West.In recent years, influencer marketing in the West has become quite standardized, meaning marketers have refined their processes of… Read more »

How to Approach Influencer Marketing in Asia

by | August 16, 2017

■In Asia, influencers can’t be ignored In our previous post, “Is it Time to Start Thinking about Influencer Marketing?”, we talked about how influencers are often used in marketing campaigns in modern countries like the U.S.. However, in Asia too, bloggers, Youtubers, and other influencers are becoming more and more common. While nearly every country… Read more »

Is it Time to Start Thinking about Influencer Marketing?

by | July 14, 2017

■ What’s influencer marketing and why is it so effective? The term “influencer” originates from the word “influence” and indicates someone who makes a large impact on the general public or on specific communities. Marketing that utilizes influencers is called “influencer marketing.” In this post, we will discuss various aspects of influencer marketing and provide… Read more »

Considering Paid Search in China? Read This First

by | April 20, 2017

■Baidu Holds the Top Search Share in China Our current topic is paid search in China, which is a topic nowadays marketers cannot overlook. Every marketer knows that Baidu boasts an overwhelming 70% or higher search share in China. The remaining portion is held, in decreasing order, by Google, 360 Search, and Sogou. https://jimmydata.com/blog/search-engine-market-share-country-infographic/  … Read more »

The Indonesian Online Market

by | April 3, 2017

  Reference Population 244,468,000 IMF-World Economic Outlook Database 2012 Internet population 37,648,000 World Bank 2012 Internet use 15.4% Scale of online advertising market 40 million USD Jakarta Update 2011   The online advertising market in Indonesia will grow to 150 million USD by the year 2016 (Jakarta Update 2011). The number of Facebook users in… Read more »

The Vietnamese Online Market

by | April 3, 2017

Reference Population 90,388,000 IMF-World Economic Outlook Database 2012 Internet population 35,703,000 World Bank 2012 Internet use 39.5% Scale of online advertising market 27.6 million USD Vietnam Advertising Association 2011   It is estimated that Vietnam’s Internet population will reach 58,000,000 by the year 2016 (EIU). 95% of Vietnamese aged 15-24 are avid Internet users (Cimigo… Read more »

The Thailand Online Market

by | April 3, 2017

  Reference Population 64,377,000 IMF-World Economic Outlook Database 2012 Internet population 17,059,000 World Bank 2012 Internet use 26.5% Scale of online advertising market 2 billion THB Digital Advertising Association of Thailand 2011   75% of the Internet community in Thailand is under 35 years old (comScore). Thai Internet users spend an average of 27 hours… Read more »