Content Marketing is a key strategy for many Western brands looking to make an impact in Japan. Whether it’s through social media, influencer or email marketing, a careful and culturally minded approach is necessary for connecting with Japanese audiences.
Continue reading “Content Marketing in Japan: Key Differences and Mistakes to Avoid”
When deciding to expand your business into the Japanese market, it is crucial to have local insight into consumer behavior and the digital landscape they inhabit. Gaining this much-needed cultural knowledge could spell the difference between success or failure, because unlike most Western countries, advertising on Yahoo! in Japan is still a very relevant marketing strategy.
Continue reading “Why Running Yahoo! JAPAN Ads is Still a Useful Strategy”
Paid social media marketing in Japan plays a vital role in an overall digital marketing campaign. This is especially true for B2C clients looking to connect more intimately with their target audience. When developing a Japanese social media marketing strategy, it’s important to know which platforms work best for each target demographic. You will also want to consider your industry, budget and marketing goals when determining the best course of action.
These are the most effective platforms for paid social media marketing in Japan, along with some best practices for success.
Continue reading “Best Platforms for Social Media Marketing in Japan”
As artificial intelligence (AI) continues to revolutionize the marketing landscape, understanding AI terminology is becoming an essential skill for marketers. With AI-powered tools enhancing everything from data analysis to personalized customer experiences, having a strong grasp of the language around AI can help marketers stay ahead. Below, we cover key AI terminology that every marketer should know in 2024.
Continue reading “The AI Marketing Dictionary: 11 Essential Terms”
As Japan’s population ages, a new and dynamic consumer group, known as “Reiwa seniors,” is reshaping the market. Unlike previous generations, Reiwa seniors—who have retired or are nearing retirement—are tech-savvy, health-conscious, and eager to experience life to the fullest. They represent a significant opportunity for brands looking to connect with a consumer base that values digital solutions and quality experiences.
Continue reading ““Reiwa” Seniors: A Crucial Japanese Marketing Demographic”
Video Marketing in Japan is not something new, but the way it has been advertised is.
In recent years, video has shown great success at engaging users to a brand.
According to Wyzowl, 91% of businesses today use video as a marketing tool. About 96% of marketers who use video marketing report it as an essential part of their digital advertising strategy.
The millennial era has left us with many lessons. One of them is the continuous preference users have for all visual content when transmitting a brand message, especially when doing it through social media.
If you are managing a brand that is trying to succeed in the digital world, you cannot overlook the importance of using video in your online strategies.
With the rapid consistent growth of digitization around the world, there was widespread concern that the coronavirus would temporarily halt the expansion of digital marketing. In reality, though, more than two-thirds of Facebook and Google ads were served by local businesses, and small local businesses used digital marketing and advertising for the first time to keep their businesses going during lockdown.
Due to the worldwide lockdown, companies that previously had nothing to do with digital advertising were suddenly required to make significant changes in order to adapt to the times.
Japan is currently one of the world’s fastest growing e-commerce markets. Some of the factors attributed to the rapid growth of e-commerce in Japan include the single language culture, developed economy, and highly urbanized population.
There are three major players in the Japanese e-commerce market: Amazon, Rakuten and Yahoo! Shopping (Lohaco). Meanwhile, a continued rise of m-commerce, transactions completed via mobile device apps, brings more options and expands on the C2C environment. Coupled with a developed distribution infrastructure and small country size for convenient and expedient delivery, this ensures Japan’s rate of e-commerce growth will only continue.
From 2018 to 2022, it is expected that the annual growth rate for revenue will be 6.2% and that Japan will remain one of the top 5 largest e-commerce markets in the world.
Japan is the third-largest market in the world, representing about 10% of the world’s economy. As of March 2021, Japanese stocks have become the best-performing share market in Asia, according to Bloomberg. The country recently surpassed Taiwan as Asia’s top market for the year. The time couldn’t be any more perfect for a company to establish their efforts for digital marketing in Japan.
With 126.3 million people, Japan is lucrative for any local and international businesses looking to expand. However, many foreign companies find the challenges of marketing here to be quite intimidating. For one, there are certain complexities in traditional Japanese marketing and advertising that require solid local knowledge.
If you’re looking to gain exposure and traction in the Land of the Rising Sun— you’d better study effective market entry thoroughly. It is essential to formulate a localized marketing plan focusing on brand identity, public relations, digital or online media, and your brand value.
This article will discuss an overview of the Japanese marketing scene and effective digital marketing strategies to help you start.
Listing ads are one of the best ways to advertise your business online to people all over the world because they are inexpensive and allow you to target specific audiences.
In the DX (digital experience) era, listing ads can be considered an essential marketing tool that is crucial for innovative marketing campaigns such as introducing new brands to overseas markets and publicizing the debut of new products.
Today, it’s easy for anyone to send listing ads to overseas markets. However, if you know what you’re doing and take the right steps, it can be a very powerful marketing tool.
This time, we’ll go into great detail, from the fundamentals of what overseas listing advertisements are to the delivery processes and insider tips for effective overseas listing ads.
