Top Lifestyle Influencers in Japan

Influencer marketing is here to stay and it’s grown at a tremendous rate in Japan in recent years.

It’s Info Cubic’s task to stay up-to-date with the latest in the digital marketing space in Japan, in this post you will learn about 17 of the most relevant lifestyle personalities and growing stars in today’s Japanese social media world.
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A Brief Look at Influencer Marketing in the West

5 general facets most campaigns have

We have already covered influencer marketing a few times in our blog.

This time, following up on our previous post about Asia, we will be covering what’s happening in the West.

In recent years, influencer marketing in the West has become quite standardized, meaning marketers have refined their processes of running campaigns.

You could say that there are generally 5 major steps in the way they are executed:

・Planning a marketing campaign.
・Choosing an influencer and sending a request to work together.
・Automating work for efficiency.
・Measuring campaign effects.
・Adjusting according to campaign results and optimizing for the next one.

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