Marketing in Japan could drive even the most reputable entrepreneurs up the wall. The branding, language, and cultural differences are the biggest hurdles for foreign companies to succeed in the country. Moreover, the Japanese consumer values reputation and quality before purchasing anything in the market. So how can a new product or brand become a household name in the country?
The Japanese use social media apps and sites every day. In fact, there are approximately 82.6 million social media users in 2019. Most of them signed up on popular social media platforms like LINE, Twitter, and Instagram to connect with their friends and favorite celebrities. Digital marketers see these frequent engagements as an opportunity to tap into Japan’s online consumers. Every recommendation or endorsement uploaded on celebrity accounts influences their followers’ buying behavior.
Nowadays, the influencer marketing arena is not only limited to celebrities as social media influencers entered the scene. Discover the most relevant lifestyle personalities and growing stars essential in today’s Japan’s digital marketing landscape.