Data-Backed Japanese Market Insight
Custom Reporting & Consulting
Direct Integration into Social Campaigns
Social listening – it's more than just a form of social monitoring
Social monitoring tracks the statistics of your company. How often is your company mentioned? Who is doing the talking? How does it compare to your competitors? Social listening takes it a step beyond that and listens to your customer's mood when they are discussing you. In particular, social listening can help you:
- Understand not only what your customers think of you, but also of your competitors.
- Target the pain points common in your industry, and address them.
- Find out who in your industry has the most social sway, and reach out to them.
Info Cubic Social Listening Solutions
Logging into each and every individual platform out there to see what people are saying is quite a labor-intensive process. You would need a major team of people to search for every possible mention of your own company, and adding in the rest of the industry conversations would make the task virtually impossible. Our team of social marketing managers leverage our main tool, Brandwatch, to listen in on the social conversations that are happening around your brand in Japan. They will provide you with a vast array of insight on your brand and consult you on what next steps you should take to ensure you are on the right track with your social strategy.
We can take you live in as short as 10 business days. The general process until launch consist of the following 6 steps:
- 1Hearing Session
- 2Strategy Development
- 3Account Setup
- 5Data Gathering & Analysis
- 6Reporting, Consulting (& Campaign Integration)
Project Management Structure
In order to provide the best support possible, our teams are led by bilingual digital marketers who provide direct consulting on our clients' Japanese social listening campaigns in English. This ensures that communication with clients and our in-house operations team is quick and accurate.