The term “influencer” originates from the word “influence” and indicates someone who makes a large impact on the general public or on specific communities.
Marketing that utilizes influencers is called “influencer marketing.”
In this post, we will discuss various aspects of influencer marketing and provide recommendations on how to do it.
Continue reading “Is it Time to Start Thinking about Influencer Marketing?”
In our previous post, “Is it Time to Start Thinking about Influencer Marketing?”, we talked about how influencers are often used in marketing campaigns in modern countries like the U.S.
However, in Asia too, bloggers, Youtubers, and other influencers are becoming more and more common.
While nearly every country in Asia is seeing a rise in influencer marketing, in this article we are only looking at the countries of China, Korea, Taiwan, Thailand, and Indonesia.
Continue reading “How to Approach Influencer Marketing in Asia”
We have already covered influencer marketing a few times in our blog.
This time, following up on our previous post about Asia, we will be covering what’s happening in the West.
In recent years, influencer marketing in the West has become quite standardized, meaning marketers have refined their processes of running campaigns.
You could say that there are generally 5 major steps in the way they are executed:
・Planning a marketing campaign.
・Choosing an influencer and sending a request to work together.
・Automating work for efficiency.
・Measuring campaign effects.
・Adjusting according to campaign results and optimizing for the next one.
Continue reading “A Brief Look at Influencer Marketing in the West”
In recent years, exported Japanese cosmetics sales have continued to increase, and in 2016, it exceeded that of imports to Japan for the very first time.
Japanese cosmetics are highly popular in Asia (the region accounts for roughly 90% of Japanese exports) and many domestic manufacturers, such as Shiseido and Kao, have been increasing production to meet demand.
For that reason, we will be talking about the cosmetic industry in Asia, covering such topics as the demand for hair care products and the present state of exports and imports of cosmetics to and from major countries in Asia.
The late but rapid rise of e-commerce has caused many to predict the slow decline of traditional bricks and mortar stores across Japan.
This rise of ecommerce is set to continue, with JapanConsuming, an online publication devoted to the Japanese retail industry, predicting that the percentage of retail sales will rise from 9% to 23% by 2023.
This time we are going to talk about paid search on China’s 360 Search, which is the engine that holds the 3rdlargest share of the search market in China, after Sogou.
For most of the world, it’s Google AdWords. In Japan, where we are located, the search market is divided roughly evenly between Google AdWords and Yahoo! Japan.
For China, it’s Baidu, Sogou, and 360 Search.
When expanding into China, many people consider Baidu first for their paid search advertising. But in fact, 360 Search’s features, such as its admin screen and settings, are very similar to Google AdWords’, which means it makes it a lot easier to understand and manage than Baidu.
360 Search allows for not only search ads, but display ads as well, so popular display remarketing is also an option.
It even features dynamic remarketing functions as well, so in many ways, it imitates Google AdWords and is a very approachable engine to start marketing online in China.
Did you know nearly half of the world’s Internet users reside in Asia?
That’s right: 50.4% of the planet’s online community is in Asia. Numerous companies are increasing their investments in Asian economies, and it’s not just large corporations, but small and mid-sized businesses, too.
In fact, it is becoming much more common to see Western companies with Asian language websites.
By having an Asian language website, companies are able to market their business online in Asia via various channels, one of which is search engine marketing (SEM).
SEM is a popular, global form of online marketing that many Western companies have started utilizing as a means of reaching customers in Asia.
