The Singaporean Online Market


Population 5,405,000 IMF-World Economic Outlook Database 2012
Internet population 3,650,000 Internet World Stats 2012
Internet use 67.5%
Scale of online advertising market S$135.91 (107 million USD) Interactive Advertising Bureau 2011


  • Approximately 62% of the Singapore population is on Facebook (Socialbakers).
  • Among Singapore’s Internet population, 80% of users utilize Facebook (Socialbakers).
  • The size of Singapore’s 2010 online shopping market was 1.1 billion SGD, and it has been estimated that it will quadruple by 2015 (PayPal 2011).
  • In 2011, Singapore’s total number of online searches per month reached approximately 300 million. Compared to 2010, that is a 43% increase (comScore 2011).
  • The number of broadband circuits in 2011 reached 9.22 million, 7.9 million of which were high speed wireless Internet networks (IDA).
  • Singaporeans spend an average of 25 hours per week on the Internet (Nielsen).

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