The Cosmetics Industry in Asia: A Comparison of the Hair Care Product Market per Country

Cosmetics sales in Asia are on the rise

In recent years, exported Japanese cosmetics sales have continued to increase, and in 2016, it exceeded that of imports to Japan for the very first time.

Japanese cosmetics are highly popular in Asia (the region accounts for roughly 90% of Japanese exports) and many domestic manufacturers, such as Shiseido, have been increasing production to meet demand.

For that reason, we will be talking about the cosmetic industry in Asia, covering such topics as the demand for hair care products and the present state of exports and imports of cosmetics to and from major countries in Asia.

We hope some of our info below will help you understand the market better and formulate your own marketing strategies for cosmetics in the region.

Continue reading “The Cosmetics Industry in Asia: A Comparison of the Hair Care Product Market per Country”

Digital Marketing in Singapore 2019

Singapore, a sovereign city-state located in Southeast Asia, is a global commerce, finance and transport hub. The country’s major language is English and its residents are deeply familiar with Western brands and media. Singapore is a fairly young city with a youthful population, thus digital is a very important channel for communication. The country’s high digital influence and social media penetration rate serves as vital indicators of how much information is spreading amongst the populace. In addition, the country also ranks fifth on the UN Development Index and is rated as the city-state that has the third highest GDP per capita. It also ranks high in terms of education, quality of life, personal safety and housing, making it one of the leading places for digital to grow.

This article will discuss Singapore’s digital marketing environment, its biggest channels, industry trends, as well as the best possible ways on how to reach the Singaporean audience.  Continue reading “Digital Marketing in Singapore 2019”