The Cosmetics Industry in Asia: A Comparison of the Hair Care Product Market per Country

Cosmetics sales in Asia are on the rise

In recent years, exported Japanese cosmetics sales have continued to increase, and in 2016, it exceeded that of imports to Japan for the very first time.

Japanese cosmetics are highly popular in Asia (the region accounts for roughly 90% of Japanese exports) and many domestic manufacturers, such as Shiseido, have been increasing production to meet demand.

For that reason, we will be talking about the cosmetic industry in Asia, covering such topics as the demand for hair care products and the present state of exports and imports of cosmetics to and from major countries in Asia.

We hope some of our info below will help you understand the market better and formulate your own marketing strategies for cosmetics in the region.

Continue reading “The Cosmetics Industry in Asia: A Comparison of the Hair Care Product Market per Country”

How to Approach Influencer Marketing in Asia

In Asia, influencers can’t be ignored

In our previous post, “Is it Time to Start Thinking about Influencer Marketing?”, we talked about how influencers are often used in marketing campaigns in modern countries like the U.S..

However, in Asia too, bloggers, Youtubers, and other influencers are becoming more and more common.

While nearly every country in Asia is seeing a rise in influencer marketing, in this article we are only looking at the countries of China, Korea, Taiwan, Thailand, and Indonesia.

Continue reading “How to Approach Influencer Marketing in Asia”

Why Asia?

Did you know nearly half of the world’s Internet users reside in Asia?

That’s right: 49.8% of the planet’s online community is in Asia. Numerous companies are increasing their investments in Asian economies, and it’s not just large corporations, but small and mid-sized businesses, too.

In fact, it is becoming much more common to see Western companies with Asian language websites.

By having an Asian language website, companies are able to market their business online in Asia via various channels, one of which is search engine marketing (SEM).

SEM is a popular, global form of online marketing that many Western companies have started utilizing as a means of reaching customers in Asia. Continue reading “Why Asia?”