Video marketing in Japan in 2018

Video Marketing in Japan is not something new, but the way it has been advertised is.

In recent years, video has shown great success at engaging users to a brand.

The millennial era has left us with many lessons. One of them is the continuous preference users have for all visual contents when transmitting a brand message, especially when doing it through social media.

If you are a brand that is trying to succeed in the digital world, you cannot overlook the importance of using video in your strategies. Look at the numbers below to get the importance of video marketing.

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How to Approach Influencer Marketing in Asia

In Asia, influencers can’t be ignored

In our previous post, “Is it Time to Start Thinking about Influencer Marketing?”, we talked about how influencers are often used in marketing campaigns in modern countries like the U.S..

However, in Asia too, bloggers, Youtubers, and other influencers are becoming more and more common.

While nearly every country in Asia is seeing a rise in influencer marketing, in this article we are only looking at the countries of China, Korea, Taiwan, Thailand, and Indonesia.

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Is it Time to Start Thinking about Influencer Marketing?

What’s influencer marketing and why is it so effective?

The term “influencer” originates from the word “influence” and indicates someone who makes a large impact on the general public or on specific communities.

Marketing that utilizes influencers is called “influencer marketing.”

In this post, we will discuss various aspects of influencer marketing and provide recommendations on how to do it.

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