The term “influencer” originates from the word “influence” and indicates someone who makes a large impact on the general public or on specific communities.
Marketing that utilizes influencers is called “influencer marketing.”
In this post, we will discuss various aspects of influencer marketing and provide recommendations on how to do it.
Continue reading “Is it Time to Start Thinking about Influencer Marketing?”
In our previous post, “Is it Time to Start Thinking about Influencer Marketing?”, we talked about how influencers are often used in marketing campaigns in modern countries like the U.S.
However, in Asia too, bloggers, Youtubers, and other influencers are becoming more and more common.
While nearly every country in Asia is seeing a rise in influencer marketing, in this article we are only looking at the countries of China, Korea, Taiwan, Thailand, and Indonesia.
Continue reading “How to Approach Influencer Marketing in Asia”
