Tap into the Trends and Opportunities of Japan’s Booming Travel Industry

With a total of over 28 million international visitors in 2017, Japan is an extremely popular destination. A lot of people flock to Japan, be it for leisure or business. A combination of ancient culture and dazzling modernity, this nation truly charms the hearts of travelers from all over the world.
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A Brief Look at Influencer Marketing in the West

5 general facets most campaigns have

We have already covered influencer marketing a few times in our blog.

This time, following up on our previous post about Asia, we will be covering what’s happening in the West.

In recent years, influencer marketing in the West has become quite standardized, meaning marketers have refined their processes of running campaigns.

You could say that there are generally 5 major steps in the way they are executed:

・Planning a marketing campaign.
・Choosing an influencer and sending a request to work together.
・Automating work for efficiency.
・Measuring campaign effects.
・Adjusting according to campaign results and optimizing for the next one.

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Is it Time to Start Thinking about Influencer Marketing?

What’s influencer marketing and why is it so effective?

The term “influencer” originates from the word “influence” and indicates someone who makes a large impact on the general public or on specific communities.

Marketing that utilizes influencers is called “influencer marketing.”

In this post, we will discuss various aspects of influencer marketing and provide recommendations on how to do it.

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