Tag: social media

Video Marketing in Japan

Video Marketing in Japan is not something new, but the way it has been advertised is.

In recent years, video has shown great success at engaging users to a brand.

According to Wyzowl, 91% of businesses today use video as a marketing tool. About 96% of marketers who use video marketing report it as an essential part of their digital advertising strategy.

The millennial era has left us with many lessons. One of them is the continuous preference users have for all visual content when transmitting a brand message, especially when doing it through social media.

If you are managing a brand that is trying to succeed in the digital world, you cannot overlook the importance of using video in your online strategies. 

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Tap into the Trends and Opportunities of Japan’s Booming Travel Industry

With a total of over 31.9 million foreign visitors in 2019, Japan is an extremely popular destination. A lot of people flock to Japan, be it for leisure or business. A combination of ancient culture and dazzling modernity, this nation truly charms the hearts of travelers from all over the world.
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A Brief Look at Influencer Marketing in the West

5 general facets most campaigns have

We have already covered influencer marketing a few times in our blog.

This time, following up on our previous post about Asia, we will be covering what’s happening in the West.

In recent years, influencer marketing in the West has become quite standardized, meaning marketers have refined their processes of running campaigns.

You could say that there are generally 5 major steps in the way they are executed:

・Planning a marketing campaign.
・Choosing an influencer and sending a request to work together.
・Automating work for efficiency.
・Measuring campaign effects.
・Adjusting according to campaign results and optimizing for the next one.

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The social media evolution and prediction for Japan

The social media landscape in Japan is extremely diverse, ranging from business-orientated apps to recreational and socializing applications that facilitate vast audiences globally.

Japanese social media has somewhat changed over the past couple of years and continues to do so.

This dynamic movement in technological advances has led to the rise of the digital era, also understood to be ‘The Chaos Theory’.

This theory emphasizes the evolution, unpredictability and nonlinear nature of the digital world we live in.

In order to acclimatize and adapt to this digital evolution, we need to consider the various platforms that these applications operate on.

The most utilized social media platforms in the Japanese industry are Facebook, Twitter, Instagram and Line.

In order to utilize these platforms effectively, you need to understand the nature thereof.

Thus when one considers the relevancy and effectiveness of these online spaces in the industry, their statistics indicated their reason for being.

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Omnichannel Marketing in Japan

The late but rapid rise of e-commerce has caused many to predict the slow decline of traditional bricks and mortar stores across Japan.

This rise of ecommerce is set to continue, with JapanConsuming, an online publication devoted to the Japanese retail industry, predicting that the percentage of retail sales will rise from 9% to 23% by 2023.

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