The late but rapid rise of e-commerce has caused many to predict the slow decline of traditional bricks and mortar stores across Japan.
This rise of ecommerce is set to continue, with JapanConsuming, an online publication devoted to the Japanese retail industry, predicting that the percentage of retail sales will rise from 9% to 23% by 2023.
| Reference | ||
| Population | 1,440,735,126 | WORLDOMETER |
| Internet population | 854,500,000 | WE ARE SOCIAL |
| Internet use | 59% | WE ARE SOCIAL |
| Scale of online advertising market | 52.51 billion USD | WE ARE SOCIAL |
Taiwan is one of the fastest growing economies in the world, and over the past few years, its e-commerce market has also solidified as an excellent site for investment. In 2020 , the country was estimated to have a US$27 billion market value, with an estimated average annual growth rate of 13%. Its capitalist and export-driven economical approach has created a comprehensive foundation for the e-commerce realm, and the money flow and distribution service providers allow for smooth transactions. These place the country as one of the most dynamic trading powerhouses in the world today.
Taiwan has also taken the age of globalization in stride and hosted a sophisticated consumer market. While English is also used, messages will be more effective when carried out in their primary language, Mandarin Chinese, or a combination of Mandarin-English that must be simple and easy to understand. Other important facets of the Taiwanese market are that they are loyal to brands, respond well to a personalized approach, and give importance to environmental care, behaviors that will be further discussed in the article. To sum it up, brand identity should be a focal point of marketers in building their strategies to successfully connect with the Taiwanese audience.
Currently, the e-commerce market in Taiwan has expanded to strategies such as live broadcast promotion on social media and the use of big data and AI to merge traditional and modern platforms. However, Taiwan is currently at a conundrum regarding its economical state on the international scale. It currently faces problems with underdeveloped infrastructure, pollution, among other issues, places the country in the gap between developed and emerging countries.
This article will discuss Taiwan’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Taiwanese audience.
Russia has been a nation of power and potential all throughout history, and it continues to be so in the digital age. The landscape extends to over 17 million square kilometers, making it the largest country in the world. It is geographically located between North Asia and Europe, the Pacific and the Arctic, and spans 11 time zones. As of February 2020, the country hosts nearly 145.9 million residents, which also makes it one of the biggest markets all over the globe.
Despite experiencing a dip in its economy over the past few years, recent reports show that its rates are back on a healthier track. According to the World Bank, Russia’s GDP has risen to a rate of 2.3% from 1.6%, which is considered to be its best growth rate since 2012. In 2017, its lowest inflation rate was recorded at only 2.7%, and it is expected to remain below 4% in the future.
Russia still maintains a significant international role in today’s digital age. Although experiencing various setbacks over the years, such as the 2017 recession and its ever-changing political climate, it is still regarded as a technological hub and a major producer of skilled IT professionals. Currently, a massive development program is underway, aiming to digitalize the entire country to develop entrepreneurial energy, new technologies, and more skilled professionals.
Factoring in Russia’s tech-savvy residents and flourishing e-commerce market, the future of digital marketing in the country undoubtedly offers promising opportunities.
This article will discuss Russia’s digital marketing environment, its biggest channels, industry challenges, and opportunities, as well as the best possible ways on how to reach the Russian audience.
South Korea is an East Asian country known for undergoing one of the fastest and most remarkable economic transformations in recent history. From being one of the poorest countries in the world during the 1960s, it has now risen to become the 5th largest economy in Asia and 11th internationally.
Technology is one of the key drivers behind South Korea’s rapid economic development. The country has one of the fastest internet connections and smartphone usage in the world. Recently, it has launched the first 5G network in Asia, which is expected to further propel its e-commerce market. Furthermore, South Korea has the highest government backing per capita for start-ups. Last year, the government pledged a $9 billion venture fund, supported by an initial $3 billion investment in 2015.
The other factor behind its economic success is the massive investment in “Hallyu” or The Korean Wave, one of the biggest cultural phenomena in Asia. In 2018, Hallyu exports had garnered over $9.48 billion to its economy, a 22.8% increase compared to the previous year.
Overall, South Korea offers many opportunities for the digital marketing industry to grow.
This article will discuss South Korea’s digital marketing environment, its biggest channels, industry challenges, and opportunities, as well as the best possible ways on how to reach the South Korean audience.
According to the Global Ad Spend Forecast by DAN, there was a 1.7% change in online advertising spending when compared from 2018 to 2019.
Digging deeper and looking at the numbers by region, Asia-Pacific decreased by 3%, South America by 2.5%, and West Europe by 1.9%. While South America’s overall expenditure is still at a relatively small scale, the region saw a significant decrease in online advertising budget.
This and other data shows that in almost every continent, internet marketing is becoming an ever more indispensable form of advertising.
If you are thinking about starting a multilingual SEM campaign, you will need to prepare yourself much more than you would for any domestic marketing campaign you’ve done.
Everything from technical SEM to the process of keyword selection and copywriting needs to be considered within the framework of the new country in which you will be marketing.
In this chapter, I will go over the essential points to remember when conducting multilingual SEM so that you can start your venture off on the right path. Continue reading “Multilingual Online Marketing Fundamentals”
Did you know nearly half of the world’s Internet users reside in Asia?
That’s right: 50.4% of the planet’s online community is in Asia. Numerous companies are increasing their investments in Asian economies, and it’s not just large corporations, but small and mid-sized businesses, too.
In fact, it is becoming much more common to see Western companies with Asian language websites.
By having an Asian language website, companies are able to market their business online in Asia via various channels, one of which is search engine marketing (SEM).
SEM is a popular, global form of online marketing that many Western companies have started utilizing as a means of reaching customers in Asia.
