Considering Paid Search in China? Read This First

Our current topic is paid search in China, which is a topic nowadays marketers cannot overlook. Every marketer knows that Baidu boasts an overwhelming 70% or higher search share in China. The remaining portion is held, in decreasing order, by Google, 360 Search, and Sogou. Continue reading “Considering Paid Search in China? Read This First”

The Indonesian Online Market

The number of Internet users in Indonesia has increased rapidly since 2009. In two years’ time (from 2009 to 2011), this number grew 270%. In terms of Internet access,  most users (57%) in Indonesia connect via mobile devices, as opposed to PCs (Nielsen). And, one interesting characteristic about Internet use in Indonesia is that Internet cafes are still quite popular. In fact, a report by Nielsen shows that more than half of the online population in Indonesia (66%) accesses the web from Internet cafes.
Continue reading “The Indonesian Online Market”

The Thai Online Market

Thailand’s Internet community is comprised of 17,059,000 persons, which is only 26.5% of the population. The share that online advertising holds of Thailand’s total advertising market is only about 2.1%. It is clear that the Internet and online marketing in Thailand are really just getting started.
Continue reading “The Thai Online Market”

The Hong Kong Online Market

Hong Kong’s population is only 7,130,000, but 74.3% of it is online. It has one of the more active online markets in Asia. Comparing television and Internet use for the years 2006 and 2010, it becomes clear that TV viewership has fallen over time, and Internet use has increased significantly.
Continue reading “The Hong Kong Online Market”

The Korean Online Market

There were 40,329,000 Internet users in Korea in 2012, which comprises 80% of the Korean population. This puts Korea in the top tier of Asian countries with a high level of Internet usage. Korea also has a very high rate of broadband use, which even surpasses the rate in countries like Japan and America.
Continue reading “The Korean Online Market”

A Global View of SEM

World Advertising Expenditure by Medium

According to a 2012 Nielsen study, there was a 12.1% change in online advertisement spending when compared to 2011, which made it the only advertising form that surpassed 10% growth.

Digging deeper and looking at the numbers by region, the Middle East and Africa increased by 35.2%, South America by 31.8%, and the European Union by 12.1%. While Africa and South America’s overall expenditure is still at a relatively small scale, the two regions saw significant increases in online advertising budgets.

This and other data shows that in almost every continent Internet marketing is becoming an ever more indispensable form of advertising. Continue reading “A Global View of SEM”

Multilingual Online Marketing Fundamentals

If you are thinking about starting a multilingual SEM campaign, you will need to prepare yourself much more than you would for any domestic marketing campaign you’ve done.

Everything from technical SEM to the process of keyword selection and copywriting needs to be considered within the framework of the new country in which you will be marketing.

In this chapter, I will go over the essential points to remember when conducting multilingual SEM so that you can start your venture off on the right path. Continue reading “Multilingual Online Marketing Fundamentals”

Why Asia?

Did you know nearly half of the world’s Internet users reside in Asia?

That’s right: 49.8% of the planet’s online community is in Asia. Numerous companies are increasing their investments in Asian economies, and it’s not just large corporations, but small and mid-sized businesses, too.

In fact, it is becoming much more common to see Western companies with Asian language websites.

By having an Asian language website, companies are able to market their business online in Asia via various channels, one of which is search engine marketing (SEM).

SEM is a popular, global form of online marketing that many Western companies have started utilizing as a means of reaching customers in Asia. Continue reading “Why Asia?”