World Advertising Expenditure by Medium
According to the Global Ad Spend Forecast by DAN, there was a 1.7% change in online advertising spending when compared from 2018 to 2019.
Digging deeper and looking at the numbers by region, Asia-Pacific decreased by 3%, South America by 2.5%, and West Europe by 1.9%. While South America’s overall expenditure is still at a relatively small scale, the region saw a significant decrease in online advertising budget.
This and other data shows that in almost every continent, internet marketing is becoming an ever more indispensable form of advertising.