Thailand is a Southeast Asian country that is well-known for its beautiful beaches, opulent palaces, and ancient Buddha temples. The people there mainly speak in Thai, with English rarely being used beyond the classrooms. Also, social media and other digital technologies are quickly becoming a part of the Thai people’s everyday lives.
As of the moment, Thailand is experiencing a huge growth of online consumers. Currently one of the leading countries in internet and mobile internet usage, a majority of Thailand’s youth and middle-aged people have access to the internet through their mobile devices. The country’s digital market is also expected to grow rapidly by the year 2020. With Thailand’s high digital penetration rates and the prospective digital marketing industry, there are a lot of opportunities available for those who wish to make the most out of the country’s online market.
This article will discuss Thailand’s digital marketing environment, its biggest channels, industry trends and opportunities, successful campaigns, and the best possible ways on how to reach the Thai audience.