■Cosmetics sales in Asia are on the rise
In recent years, exported Japanese cosmetics sales have continued to increase, and in 2016, it exceeded that of imports to Japan for the very first time. Japanese cosmetics are highly popular in Asia (the region accounts for roughly 90% of Japanese exports) and many domestic manufacturers, such as Shiseido, have been increasing production to meet demand. For that reason, we will be talking about the cosmetic industry in Asia, covering such topics as the demand for hair care products and the present state of exports and imports of cosmetics to and from major countries in Asia. We hope some of our info below will help you understand the market better and formulate your own marketing strategies for cosmetics in the region.