The Indonesian Online Market

The number of Internet users in Indonesia has increased rapidly since 2009. In two years’ time (from 2009 to 2011), this number grew 270%. In terms of Internet access,  most users (57%) in Indonesia connect via mobile devices, as opposed to PCs (Nielsen). And, one interesting characteristic about Internet use in Indonesia is that Internet cafes are still quite popular. In fact, a report by Nielsen shows that more than half of the online population in Indonesia (66%) accesses the web from Internet cafes.
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The Japanese Online Market

Japan is one of the countries in the world with the highest rate of Internet use; for Asia, Japan only falls behind South Korea.

The size of the Japanese market is quite large, so it is an exceptionally attractive market for Western companies looking to penetrate the Asian online market. Continue reading “The Japanese Online Market”