With a population of about 268.2 million people, Indonesia holds incredible opportunities for local startups and foreign enterprises aiming to penetrate the market.
The rate of internet and social media use are rapidly climbing, with one survey recording 150 million active internet users in 2018 – an increase of 4.70 percent from the previous year. Indonesia is dominated by the younger generation, side by side a growing middle-and-affluent-consumer class, who are tech-savvy and eager to spend their money on purchasing new products and services.
This article will discuss Indonesia’s digital marketing environment, its biggest channels, industry challenges and opportunities, as well as the best possible ways on how to reach the Indonesian audience. Continue reading “Digital Marketing in Indonesia 2019”