|Population||141,924,000||IMF-World Economic Outlook Database 2012|
|Internet population||75,645,000||World Bank 2012|
|Scale of online advertising market||41.8 billion rubles||Association of Communication Agencies of Russia|
- Russia’s most popular SNS is Vkontake (http://vk.com/). Facebook only has a 5% share of the SNS market (Socialbakers).
- Russia is ranked seventh in the world for Internet use (Wikipedia).
- Overall, 73% of Russian citizens aged 18-24 are online, but real usage rates differ by region; Moscow, for example, has a penetration rate of 97% (Yandex and TNS).
- Russia has the highest rate of growth in online sales in all of Europe. From 2010 to 2011, there was a 15.8% increase in e-commerce (comScore).