The Korean Online Market


Population 50,010,000 IMF-World Economic Outlook Database 2012
Internet population 40,329,000 Internet World Stats 2012
Internet use 80%
Scale of online advertising market 1.8 trillion won DIGIECO 2012


  • Korea is ranked number one in the world for Internet accessibility at 99.3% (Organization for Economic Co-Operation and Development).
  • 30% of Internet users read e-books (Arirang News).
  • The search engine advertising market in 2011 was valued at 1.1 billion USD, which was equivalent to 68% of the online advertising market (Campaign Brief/Cheil).
  • For the year 2011, the e-commerce market was worth 881 million USD. This was a 21.2% increase from 2010 (Statistics Korea).
  • 1% of Internet users use credit cards for online purchases. 22.8% use money transfers (Statistics Korea).
  • 87% of Internet users participate in social media (comScore).

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Multilingual SEM: How to Succeed / Fundamentals of Multilingual PPC Advertising

If you are thinking about starting a multilingual SEM campaign, you will need to prepare yourself much more than you would for any domestic marketing campaign you’ve done. Everything from technical SEM to the process of keyword selection and copywriting needs to be considered within the framework of the new country in which you will be marketing. In this chapter, I will go over the essential points to remember when conducting multilingual SEM so that you can start your venture off on the right path. Continue reading “Multilingual SEM: How to Succeed / Fundamentals of Multilingual PPC Advertising”