The Korean Online Market


Population 50,010,000 IMF-World Economic Outlook Database 2012
Internet population 40,329,000 Internet World Stats 2012
Internet use 80%
Scale of online advertising market 1.8 trillion won DIGIECO 2012


  • Korea is ranked number one in the world for Internet accessibility at 99.3% (Organization for Economic Co-Operation and Development).
  • 30% of Internet users read e-books (Arirang News).
  • The search engine advertising market in 2011 was valued at 1.1 billion USD, which was equivalent to 68% of the online advertising market (Campaign Brief/Cheil).
  • For the year 2011, the e-commerce market was worth 881 million USD. This was a 21.2% increase from 2010 (Statistics Korea).
  • 1% of Internet users use credit cards for online purchases. 22.8% use money transfers (Statistics Korea).
  • 87% of Internet users participate in social media (comScore).

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