Digital Marketing in Korea 2019

South Korea is an East Asian country known for undergoing one of the fastest and most remarkable economic transformations in recent history. From being one of the poorest countries in the world during the 1960s, it has now risen to become the 5th largest economy in Asia and 11th internationally.

Technology is one of the key drivers behind South Korea’s rapid economic development. The country has one of the fastest internet connections and smartphone usage in the world. Recently, it has launched the first 5G network in Asia, which is expected to further propel its e-commerce market. Furthermore, South Korea has the highest government backing per capita for start-ups. Last year, the government pledged a $9 billion venture fund, supported by an initial $3 billion investment in 2015.

The other factor behind its economic success is the massive investment in “Hallyu” or The Korean Wave, one of the biggest cultural phenomena in Asia. In 2014, Hallyu had garnered over $11.6 billion to its economy, increasing to 13.4% since 2010.

Overall, South Korea holds offer many opportunities for digital to grow.

This article will discuss South Korea’s digital marketing environment, its biggest channels, industry challenges, and opportunities, as well as the best possible ways on how to reach the South Korean audience. Continue reading “Digital Marketing in Korea 2019”

The Chinese Online Market

    Reference
Population 1,354,000,000 IMF-World Economic Outlook Database 2012
Internet population 538,000,000 CNNIC 2012
Internet use 39.9%
Scale of online advertising market 8.11 billion USD  China Internet Watch 2011
  • 90% of Chinese Internet users’ monthly income is under 5,000 RMB (790 USD) (CNNIC).
  • 4% of Internet users access the Internet via PC, while 69.3% prefer mobile (CNNIC).
  • Approximately 700 million Chinese (52% of the population) will be added to the online community by 2016 ( eMarketer).
  • In China, approximately 10 million people become part of the online community each month (We Are Social).
  • 5% of Internet users in China live in metropolitan areas (CNNIC).
  • 2% of Internet users in China access it at Internet cafes (CNNIC).
  • Chinese Internet users spend an average of 18.7 hours online per week (CNNIC).
  • 415,000,000 Chinese (77% of the Internet community) chat online (CNNIC).
  • 465,000,000 Chinese (86% of the Internet community) watch videos online ( China Internet Watch).
  • 63% of Internet users play online games (CNNIC).
  • Chinese aged 18-27 make up the largest group of Internet users. They spend an average of 5 hours online daily ( We Are Social).
  • In China, approximately 10,000 searches are performed on search engines every second (We Are Social).
  • The search engine marketing industry grew 3 billion USD from 2010 to 2011 (iResearch).
  • 61% of online shoppers ask for recommendations from friends or family before they make a purchase.
  • In 2011, the value of the Chinese e-commerce market was 1.1 trillion USD (iResearch).
  • The results of a survey of the most trustworthy sites in China were (1st) Amazon.cn, (2nd) 360 buy, and (3rd) Tmall (DCCI).
  • 319,000,000 Chinese (59% of Internet users) have their own blog (CNNIC).
  • Sina Weibo, the largest Chinese social networking service (SNS,) has 300,000,000 users, and 100,000,000 articles are posted online each day (CNNIC).
  • Due to Chinese government regulations, Facebook, Twitter, and YouTube are inaccessible in China.

Continue reading “The Chinese Online Market”