Our current topic is paid search in China, which is a topic nowadays marketers cannot overlook. Every marketer knows that Baidu boasts an overwhelming 70% or higher search share in China. The remaining portion is held, in decreasing order, by Google, 360 Search, and Sogou. Continue reading “Considering Paid Search in China? Read This First”
|Population||1,354,000,000||IMF-World Economic Outlook Database 2012|
|Internet population||538,000,000||CNNIC 2012|
|Scale of online advertising market||8.11 billion USD||China Internet Watch 2011|
- 90% of Chinese Internet users’ monthly income is under 5,000 RMB (790 USD) (CNNIC).
- 4% of Internet users access the Internet via PC, while 69.3% prefer mobile (CNNIC).
- Approximately 700 million Chinese (52% of the population) will be added to the online community by 2016 ( eMarketer).
- In China, approximately 10 million people become part of the online community each month (We Are Social).
- 5% of Internet users in China live in metropolitan areas (CNNIC).
- 2% of Internet users in China access it at Internet cafes (CNNIC).
- Chinese Internet users spend an average of 18.7 hours online per week (CNNIC).
- 415,000,000 Chinese (77% of the Internet community) chat online (CNNIC).
- 465,000,000 Chinese (86% of the Internet community) watch videos online ( China Internet Watch).
- 63% of Internet users play online games (CNNIC).
- Chinese aged 18-27 make up the largest group of Internet users. They spend an average of 5 hours online daily ( We Are Social).
- In China, approximately 10,000 searches are performed on search engines every second (We Are Social).
- The search engine marketing industry grew 3 billion USD from 2010 to 2011 (iResearch).
- 61% of online shoppers ask for recommendations from friends or family before they make a purchase.
- In 2011, the value of the Chinese e-commerce market was 1.1 trillion USD (iResearch).
- The results of a survey of the most trustworthy sites in China were (1st) Amazon.cn, (2nd) 360 buy, and (3rd) Tmall (DCCI).
- 319,000,000 Chinese (59% of Internet users) have their own blog (CNNIC).
- Sina Weibo, the largest Chinese social networking service (SNS,) has 300,000,000 users, and 100,000,000 articles are posted online each day (CNNIC).
- Due to Chinese government regulations, Facebook, Twitter, and YouTube are inaccessible in China.