The term “influencer” originates from the word “influence” and indicates someone who makes a large impact on the general public or on specific communities.
Marketing that utilizes influencers is called “influencer marketing.”
In this post, we will discuss various aspects of influencer marketing and provide recommendations on how to do it.
Continue reading “Is it Time to Start Thinking about Influencer Marketing?”
We have already covered influencer marketing a few times in our blog.
This time, following up on our previous post about Asia, we will be covering what’s happening in the West.
In recent years, influencer marketing in the West has become quite standardized, meaning marketers have refined their processes of running campaigns.
You could say that there are generally 5 major steps in the way they are executed:
・Planning a marketing campaign.
・Choosing an influencer and sending a request to work together.
・Automating work for efficiency.
・Measuring campaign effects.
・Adjusting according to campaign results and optimizing for the next one.
Continue reading “A Brief Look at Influencer Marketing in the West”
The social media landscape in Japan is extremely diverse, ranging from business-orientated apps to recreational and socializing applications that facilitate vast audiences globally.
Japanese social media has somewhat changed over the past couple of years and continues to do so.
This dynamic movement in technological advances has led to the rise of the digital era, also understood to be ‘The Chaos Theory’.
This theory emphasizes the evolution, unpredictability and nonlinear nature of the digital world we live in.
In order to acclimatize and adapt to this digital evolution, we need to consider the various platforms that these applications operate on.
The most utilized social media platforms in the Japanese industry are Facebook, Twitter, Instagram and Line.
In order to utilize these platforms effectively, you need to understand the nature thereof.
Thus when one considers the relevancy and effectiveness of these online spaces in the industry, their statistics indicated their reason for being.
Continue reading “The social media evolution and prediction for Japan”
