How to Approach Influencer Marketing in Asia

■In Asia, influencers can’t be ignored
In our previous post, “Is it Time to Start Thinking about Influencer Marketing?”, we talked about how influencers are often used in marketing campaigns in modern countries like the U.S.. However, in Asia too, bloggers, Youtubers, and other influencers are becoming more and more common. While nearly every country in Asia is seeing a rise in influencer marketing, in this article we are only looking at the countries of China, Korea, Taiwan, Thailand, and Indonesia.

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