E-Commerce in Japan

Japan is currently one of the world’s fastest growing e-commerce markets. Some factors attributed to this rapid growth include the single language culture, developed economy, and highly urbanized population.

There are three major players in the Japanese e-commerce market Amazon, Rakuten and Yahoo! Shopping (Lohaco) while a continued rise of m-commerce, transactions completed via mobile device apps, brings more options and expands on the C2C environment. This coupled with a developed distribution infrastructure and small country size for convenient and expedient delivery will ensure Japan’s rate of e-commerce growth will only continue.

From 2018 to 2022, it is expected that the annual growth rate for revenue will be 6.2% and that Japan will remain one of the top 5 largest e-commerce markets in the world.

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