Vietnam is a country of incredible beauty located in Southeast Asia. Described by Lonely Planet as “exotic and compelling,” this picturesque country has drastically improved in terms of social media and digital marketing landscape. The country’s only official language is Vietnamese (tiếng Việt).
The World Bank estimates that Vietnam’s US$200 billion economy is likely to rise to a trillion dollars by 2035. Over half of its population, compared with only 11% today, is anticipated to join the ranks of the global middle class with daily consumption of US$15 or more. About 30% of the population are purchasing goods and services over the internet in 2020, with each consumer spending an average of US$350 per year.
As one of Asia’s rapidly developing economies and youngest populations, Vietnam is a fascinating market. This young and dynamic country offers enormous commercial opportunities for both small and big brands, marketers and investors. This can be attributed to the digital trends in Vietnam that are emerging quickly in every notable sector.
This article will discuss Vietnam’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Vietnamese audience.