The Vietnamese Online Market

Population 90,388,000 IMF-World Economic Outlook Database 2012
Internet population 35,703,000 World Bank 2012
Internet use 39.5%
Scale of online advertising market 27.6 million USD Vietnam Advertising Association 2011


  • It is estimated that Vietnam’s Internet population will reach 58,000,000 by the year 2016 (EIU).
  • 95% of Vietnamese aged 15-24 are avid Internet users (Cimigo NetCitizens 2012).
  • News is the main reason Vietnamese access the Internet, followed by general searches, music, research, and online chat (Cimigo).
  • Internet users in Vietnam spend an average of 16 hours per week online (Nielsen).
  • 58% of the Internet population in Vietnam researches a product it is interested in buying before it makes a purchase (VCCI).
  • 97% of 15-24 year old Vietnamese participate in social media (We Are Social).

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