Category Archives: Market Data

The Indonesian Online Market

by | April 3, 2017

  Reference Population 244,468,000 IMF-World Economic Outlook Database 2012 Internet population 37,648,000 World Bank 2012 Internet use 15.4% Scale of online advertising market 40 million USD Jakarta Update 2011   The online advertising market in Indonesia will grow to 150 million USD by the year 2016 (Jakarta Update 2011). The number of Facebook users in… Read more »

The Vietnamese Online Market

by | April 3, 2017

Reference Population 90,388,000 IMF-World Economic Outlook Database 2012 Internet population 35,703,000 World Bank 2012 Internet use 39.5% Scale of online advertising market 27.6 million USD Vietnam Advertising Association 2011   It is estimated that Vietnam’s Internet population will reach 58,000,000 by the year 2016 (EIU). 95% of Vietnamese aged 15-24 are avid Internet users (Cimigo… Read more »

The Thailand Online Market

by | April 3, 2017

  Reference Population 64,377,000 IMF-World Economic Outlook Database 2012 Internet population 17,059,000 World Bank 2012 Internet use 26.5% Scale of online advertising market 2 billion THB Digital Advertising Association of Thailand 2011   75% of the Internet community in Thailand is under 35 years old (comScore). Thai Internet users spend an average of 27 hours… Read more »

The Singaporean Online Market

by | April 3, 2017

  Reference Population 5,405,000 IMF-World Economic Outlook Database 2012 Internet population 3,650,000 Internet World Stats 2012 Internet use 67.5% Scale of online advertising market S$135.91 (107 million USD) Interactive Advertising Bureau 2011   Approximately 62% of the Singapore population is on Facebook (Socialbakers). Among Singapore’s Internet population, 80% of users utilize Facebook (Socialbakers). The size… Read more »

The Hong Kong Online Market

by | April 3, 2017

      Reference Population 7,173,000 IMF-World Economic Outlook Database 2012 Internet population 5,329,000 www.internetworldstats.com 2012 Internet use 74.2% Scale of online advertising market 91 million USD SMB World Asia Edition   HK$1.86 billion was used in advertising for Chinese New Year in 2012 (online and offline). This is 6.7% of the cumulative average yearly… Read more »

The Taiwanese Online Market

by | April 3, 2017

  Reference Population 23,316,000 IMF-World Economic Outlook Database 2012 Internet population 17,530,000 Internet World Stats 2012 Internet use 75.4% Scale of online advertising market 346 million USD IAMA   There is an 82% rate of Internet use among Taiwanese housewives (Institute for Information Industry). The results of an investigation found that Taiwanese access the Internet… Read more »

The Russian Online Market

by | April 3, 2017

  Reference Population 141,924,000 IMF-World Economic Outlook Database 2012 Internet population 75,645,000 World Bank 2012 Internet use 53.3% Scale of online advertising market 41.8 billion rubles Association of Communication Agencies of Russia   Russia’s most popular SNS is Vkontake (http://vk.com/). Facebook only has a 5% share of the SNS market (Socialbakers). Russia is ranked seventh… Read more »

The Korean Online Market

by | April 3, 2017

  Reference Population 50,010,000 IMF-World Economic Outlook Database 2012 Internet population 40,329,000 Internet World Stats 2012 Internet use 80% Scale of online advertising market 1.8 trillion won DIGIECO 2012   Korea is ranked number one in the world for Internet accessibility at 99.3% (Organization for Economic Co-Operation and Development). 30% of Internet users read e-books… Read more »

The Japanese Online Market

by | April 3, 2017

  Reference Population 127,611,000 IMF-World Economic Outlook Database 2012 Internet population 100,457,000 World Bank 2012 Internet use 79.1% Scale of online advertising market 618,900,000,000 JPY Dentsu 2011   Japan is one of the countries in the world with the highest rate of Internet use; for Asia, Japan only falls behind South Korea. The size of… Read more »

The Chinese Online Market

by | April 3, 2017

      Reference Population 1,354,000,000 IMF-World Economic Outlook Database 2012 Internet population 538,000,000 CNNIC 2012 Internet use 39.9% Scale of online advertising market 8.11 billion USD  China Internet Watch 2011 90% of Chinese Internet users’ monthly income is under 5,000 RMB (790 USD) (CNNIC). 4% of Internet users access the Internet via PC, while… Read more »