Digital Marketing in The Philippines

With over 360 million online users, Southeast Asia has one of the most rapidly evolving digital industries across the globe. Increased activity in social media, internet, digital media, and in mobile has demonstrated the enormous marketing potential that businesses can explore in the region.

Among the several digital economies within the region, the Philippines stands in the frontlines. With more than 73 million users, the country has ranked 12th in internet usage worldwide for 2020. The exponential growth of the Philippines’ very substantial digital marketing ecosystem in recent years makes the country very attractive to business owners exploring for opportunities within the Southeast Asian region.

This article will discuss the Philippines’ digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Filipino audience.

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Digital Marketing in Malaysia

Southeast Asia is seeing a fast-paced growth in its e-commerce market, and Malaysia steadily proves to be one of its key players. The country predominantly speaks English as an active second language, and more of its residents are becoming proficient with the use of digital technologies and social media.

Malaysia is very urbanized and currently has one of the highest internet penetration rates among the region, thus posing a very promising future for the e-commerce market. Its potential has not gone unnoticed across companies everywhere. With the digital market ripe for investment, Malaysia has caught the attention of companies all around the world. The country even saw a wave of digital startups for the past twelve months as a result of this surge. Paired with Malaysians’ increasing comfortability in online shopping, positive outlook on digital marketing, and big economic plans, the country will soon be a mature site for the online marketing industry.

This article will discuss Malaysia’s digital marketing environment, its biggest channels, industry trends, challenges, as well as the best possible ways on how to reach the Malaysian audience.

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Digital Marketing in India

With a population reaching 1.37 billion, India is considered the twenty-eighth most densely populated country in the world. This sheer number guarantees that the country holds so much potential and can provide a lot of opportunities for both foreign enterprises and local startups alike.

Despite the country’s low current internet penetration rate, India’s digital market is anticipated to grow rapidly in the coming years. This growth makes the country attractive to businesses aiming to explore the region. However, there are also several risks associated with penetrating the Indian market.

This article will discuss India’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Indian audience.

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Omnichannel Marketing in Japan

The late but rapid rise of e-commerce has caused many to predict the slow decline of traditional bricks and mortar stores across Japan.

This rise of ecommerce is set to continue, with JapanConsuming, an online publication devoted to the Japanese retail industry, predicting that the percentage of retail sales will rise from 9% to 23% by 2023.

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Digital Marketing in Indonesia

With a population of about 272.1million people, Indonesia holds incredible opportunities for local startups and foreign enterprises aiming to penetrate the market.

The rate of internet and social media use are rapidly climbing, with one survey recording 174 million active internet users in 2019 – an increase of 17 percent from the previous year. Indonesia is dominated by the younger generation, side by side a growing middle-and-affluent-consumer class, who are tech-savvy and eager to spend their money on purchasing new products and services.

This article will discuss Indonesia’s digital marketing environment, its biggest channels, industry challenges and opportunities, as well as the best possible ways on how to reach the Indonesian audience.

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The Chinese Online Market

    Reference
Population 1,440,735,126 WORLDOMETER
Internet population 854,500,000 WE ARE SOCIAL
Internet use 59% WE ARE SOCIAL
Scale of online advertising market 52.51 billion USD WE ARE SOCIAL
  • 72.4% of Chinese Internet users’ monthly income is under 5,000 RMB (790 USD) (CNNIC).
  • 58% of Internet users access the Internet via PC, while 95% prefer mobile (We Are Social).
  • Approximately 1.136 billion Chinese will be a part of the online community by 2025 (Statista).
  • In China, approximately 25,000,000 million people become part of the online community annually (We Are Social).
  • 71.8% of Internet users in China live in metropolitan areas (CNNIC).
  • 1.6% of Internet users in China access it at Internet cafes (CNNIC).
  • Chinese Internet users spend an average of 5.50 hours online per day (We Are Social).
  • 837,410,000 Chinese (98% of the Internet community) chat online (We Are Social).
  • 850,440,000 Chinese (94% of the Internet community) watch videos online (Statista).
  • 59% of Internet users play online games (Statista).
  • Chinese aged 20-29 make up the largest group of Internet users. They spend an average of 5 hours online daily ( We Are Social).
  • In China, approximately 195 million searches are performed on search engine Baidu daily (We Are Social) and 750 million Chinese users use search engines (Statista.
  • The search engine marketing industry grew 25 billion USD from 2019 to 2020 (China Internet Watch).
  • 81% of online shoppers ask for recommendations from friends or family before they make a purchase.
  • In 2019, the value of the Chinese e-commerce market was 1.94 trillion USD (Tenba Group).
  • The results of a survey of the most trustworthy sites in China were (1st) Amazon.cn, (2nd) 360 buy, and (3rd) Tmall (DCCI).
  • 319,000,000 Chinese (59% of Internet users) have their own blog (CNNIC).
  • Sina Weibo, the largest Chinese social networking service (SNS,) has 550,000,000 users, and 100,000,000 articles are posted online each day (Statista).
  • Due to Chinese government regulations, Facebook, Twitter, and YouTube are inaccessible in China.

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Digital Marketing in Taiwan

Taiwan is one of the fastest growing economies in the world, and over the past few years, its e-commerce market has also solidified as an excellent site for investment. In 2020 , the country was estimated to have a US$27 billion market value, with an estimated average annual growth rate of 13%. Its capitalist and export-driven economical approach has created a comprehensive foundation for the e-commerce realm, and the money flow and distribution service providers allow for smooth transactions. These place the country as one of the most dynamic trading powerhouses in the world today.

Taiwan has also taken the age of globalization in stride and hosted a sophisticated consumer market. While English is also used, messages will be more effective when carried out in their primary language, Mandarin Chinese, or a combination of Mandarin-English that must be simple and easy to understand. Other important facets of the Taiwanese market are that they are loyal to brands, respond well to a personalized approach, and give importance to environmental care, behaviors that will be further discussed in the article. To sum it up, brand identity should be a focal point of marketers in building their strategies to successfully connect with the Taiwanese audience.

Currently, the e-commerce market in Taiwan has expanded to strategies such as live broadcast promotion on social media and the use of big data and AI to merge traditional and modern platforms. However, Taiwan is currently at a conundrum regarding its economical state on the international scale. It currently faces problems with underdeveloped infrastructure, pollution, among other issues, places the country in the gap between developed and emerging countries.

This article will discuss Taiwan’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Taiwanese audience.

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Digital Marketing in Singapore

Singapore, a sovereign city-state located in Southeast Asia, is a global commerce, finance and transport hub. The country’s major language is English and its residents are deeply familiar with Western brands and media. Singapore is a fairly young city with a youthful population, thus digital is a very important channel for communication. The country’s high digital influence and social media penetration rate serves as vital indicators of how much information is spreading amongst the populace. In addition, the country also ranks ninth on the UN Development Index and is rated as the city-state that has the ninth highest GDP per capita. It also ranks high in terms of education, quality of life, personal safety and housing, making it one of the leading places for digital to grow.

This article will discuss Singapore’s digital marketing environment, its biggest channels, industry trends, as well as the best possible ways on how to reach the Singaporean audience.

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Digital Marketing in Vietnam

Vietnam is a country of incredible beauty located in Southeast Asia. Described by Lonely Planet as “exotic and compelling,” this picturesque country has drastically improved in terms of social media and digital marketing landscape. The country’s only official language is Vietnamese (tiếng Việt).

The World Bank estimates that Vietnam’s US$200 billion economy is likely to rise to a trillion dollars by 2035. Over half of its population, compared with only 11% today, is anticipated to join the ranks of the global middle class with daily consumption of US$15 or more. About 30% of the population are purchasing goods and services over the internet in 2020, with each consumer spending an average of US$350 per year.

As one of Asia’s rapidly developing economies and youngest populations, Vietnam is a fascinating market. This young and dynamic country offers enormous commercial opportunities for both small and big brands, marketers and investors. This can be attributed to the digital trends in Vietnam that are emerging quickly in every notable sector.

This article will discuss Vietnam’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Vietnamese audience.

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