Category Archives: Influencer Marketing

A Brief Look at Influencer Marketing in the West

by | October 4, 2017

■5 general facets most campaigns have We have already covered influencer marketing a few times in our blog. This time, following up on our previous post about Asia, we will be covering what’s happening in the West.In recent years, influencer marketing in the West has become quite standardized, meaning marketers have refined their processes of… Read more »

How to Approach Influencer Marketing in Asia

by | August 16, 2017

■In Asia, influencers can’t be ignored In our previous post, “Is it Time to Start Thinking about Influencer Marketing?”, we talked about how influencers are often used in marketing campaigns in modern countries like the U.S.. However, in Asia too, bloggers, Youtubers, and other influencers are becoming more and more common. While nearly every country… Read more »

Is it Time to Start Thinking about Influencer Marketing?

by | July 14, 2017

■ What’s influencer marketing and why is it so effective? The term “influencer” originates from the word “influence” and indicates someone who makes a large impact on the general public or on specific communities. Marketing that utilizes influencers is called “influencer marketing.” In this post, we will discuss various aspects of influencer marketing and provide… Read more »