How To Win The Hearts And Trust Of Taiwanese Consumers

Taiwan, considered as one of the four Asian Tigers, has sustained continuously high levels of economic growth since the 1960s. At present, the country is one of the most developed economies in the continent, ranking 21st worldwide

A vital market in regional and global value chains, Taiwan offers one of the most promising environments for investments in Asia. Additionally, the country is one of the driving forces of global trade and plays an essential role in the global economy: It is a crucial supplier of goods across industrial fields as well as a top player in the world’s information and communication technology industry.

A prosperous country with a population of around 23.8 million, Taiwan offers plenty of business opportunities. However, to achieve success, marketers need to understand the business realm in the country — particularly about Taiwanese consumers and how businesses can win their hearts and gain their trust.

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How to Win the Hearts and Trust of Hong Kongese Consumers

With an overall economic freedom score of 89.1, Hong Kong remains one of the freest economies in the world, placing 2nd in 2020 behind Singapore. The US-based Heritage Foundation explains that countries with high economic freedom have business-friendly tax codes and governments that encourage innovation and entrepreneurship. The liberty granted in the business sector of Hong Kong creates more opportunities for companies to develop in the country. Additionally, foreign brands have a high chance of penetrating the local market.

Heritage Foundation studies also show that people of top-ranking countries live longer, have better health, are more educated, and have better ecological protectors. Considering these attributes for Hong Kongese consumers would indicate which businesses have the potential to flourish in this market. To set up shop in Hong Kong, marketers would have to identify what these economically free people need.

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Tap into the Trends and Opportunities of Japan’s Booming Travel Industry

With a total of over 31.9 million foreign visitors in 2019, Japan is an extremely popular destination. A lot of people flock to Japan, be it for leisure or business. A combination of ancient culture and dazzling modernity, this nation truly charms the hearts of travelers from all over the world.
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Digital Marketing in The Philippines

With over 360 million online users, Southeast Asia has one of the most rapidly evolving digital industries across the globe. Increased activity in social media, internet, digital media, and in mobile has demonstrated the enormous marketing potential that businesses can explore in the region.

Among the several digital economies within the region, the Philippines stands in the frontlines. With more than 73 million users, the country has ranked 12th in internet usage worldwide for 2020. The exponential growth of the Philippines’ very substantial digital marketing ecosystem in recent years makes the country very attractive to business owners exploring for opportunities within the Southeast Asian region.

This article will discuss the Philippines’ digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Filipino audience.

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Digital Marketing in Malaysia

Southeast Asia is seeing a fast-paced growth in its e-commerce market, and Malaysia steadily proves to be one of its key players. The country predominantly speaks English as an active second language, and more of its residents are becoming proficient with the use of digital technologies and social media.

Malaysia is very urbanized and currently has one of the highest internet penetration rates among the region, thus posing a very promising future for the e-commerce market. Its potential has not gone unnoticed across companies everywhere. With the digital market ripe for investment, Malaysia has caught the attention of companies all around the world. The country even saw a wave of digital startups for the past twelve months as a result of this surge. Paired with Malaysians’ increasing comfortability in online shopping, positive outlook on digital marketing, and big economic plans, the country will soon be a mature site for the online marketing industry.

This article will discuss Malaysia’s digital marketing environment, its biggest channels, industry trends, challenges, as well as the best possible ways on how to reach the Malaysian audience.

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Is it Time to Start Thinking about Influencer Marketing?

What’s influencer marketing and why is it so effective?

The term “influencer” originates from the word “influence” and indicates someone who makes a large impact on the general public or on specific communities.

Marketing that utilizes influencers is called “influencer marketing.”

In this post, we will discuss various aspects of influencer marketing and provide recommendations on how to do it.

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How to Approach Influencer Marketing in Asia

In Asia, influencers can’t be ignored

In our previous post, “Is it Time to Start Thinking about Influencer Marketing?”, we talked about how influencers are often used in marketing campaigns in modern countries like the U.S.

However, in Asia too, bloggers, Youtubers, and other influencers are becoming more and more common.

While nearly every country in Asia is seeing a rise in influencer marketing, in this article we are only looking at the countries of China, Korea, Taiwan, Thailand, and Indonesia.

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Digital Marketing in Australia

Australia is the smallest continent and one of the largest countries in the world. It comprises the Australian continent, Tasmania, and other smaller islands. The nation is also known for its wealthy underpopulated demographic, fantastic natural wonders, and most notable for being geographically isolated from the rest of the globe.

The English-speaking nation is a highly developed, high-income country and is the world’s 14th largest economy. According to the International Monetary Fund (IMF), the nation has the world’s 21st-highest per capita income. Furthermore, it is considered as a melting pot of various cultures as 22% of its population are immigrants, making it the 9th largest immigrant population in the world. More representations of its progressiveness are shown through having the third-highest human development index and high rank in terms of quality of life, health, education, economic freedom, civil liberties, and political rights.

The digital side of the business industry in Australia is thriving as businesses spend more on digital media ads than ever before, and this is expected to continue increasing over the coming years. With the booming e-commerce industry and fast adoption of smart technologies, the digital landscape in the country presents space for more growth and promising opportunities for marketers.

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Digital Marketing in India

With a population reaching 1.37 billion, India is considered the twenty-eighth most densely populated country in the world. This sheer number guarantees that the country holds so much potential and can provide a lot of opportunities for both foreign enterprises and local startups alike.

Despite the country’s low current internet penetration rate, India’s digital market is anticipated to grow rapidly in the coming years. This growth makes the country attractive to businesses aiming to explore the region. However, there are also several risks associated with penetrating the Indian market.

This article will discuss India’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Indian audience.

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Digital Marketing in New Zealand

New Zealand is a country that, at the mere mention of its name, inspires images of vast landscapes, Hollywood-level sceneries, and diversity. The country is especially known for its deeply ingrained Māori roots, making it one of the most culturally rich countries in the modern world. Majority of its 4.80  million population speak English, which is the dominant official language. Other official languages are Māori and NZ Sign Language.

The country is developed and ranks highly at the global scale in terms of quality of life, health, education, protection of civil liberties, and economic freedom. Digital is also a growing industry, but certain global trends have yet to penetrate the New Zealand market. However, marketers should still pay attention to trends on the global scene and be quick to implement them in their strategies to stay ahead of the game.

With the country’s 93% internet penetration rate, commitment to digitalization, the dominance of Google, and wide use of social media, the digital marketing industry presents a rich site for both local and international businesses to thrive.

This article will discuss New Zealand’s digital marketing environment, its biggest channels, industry challenges, and opportunities, as well as the best possible ways on how to reach the Kiwi audience.

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