Once a business decides to expand into a new market, it is crucial to have local insight on consumer behavior and trends. Gaining this much-needed cultural knowledge could spell the difference between a success or a failure. Continue reading “Your Guide to Yahoo! Japan”
The most populous country on Earth, China, has over 700 million internet users within an ever-changing landscape of innovation and evolution. This presents endless opportunities for both businesses and consumers.
For domestic and international businesses, or for anyone involved in the digital world, China should not be ignored. However, whenever China is mentioned, their complexity, cultural differences, internet censorship, and language barriers are the first things that come to mind.
This article aims to guide and inform anyone wishing to embark on a digital strategy in China with a series of useful insights on China’s search engine market, an introduction on the structure and features of Baidu, as well as the advertising options in it.
As another year goes by, people residing in Japan are once again faced with the two largest annual events – Christmas and New Year — which are celebrated in an entirely different way by the average Japanese family.
This article will discuss how the Japanese view Christmas and New Year, as well as the traditions they usually follow during these holidays.
Have Yourself a Merry Japanese Christmas
In Japan, Christmas is the season for friends and couples to enjoy parties, make plans to meet up for dinner, and celebrate as much as they can. On the other hand, New Year is the time when all members of the family gather together, visit the temple, and welcome the first day of January with food and drinks.
Due to the fast-paced expansion of Western businesses to Asian markets, there is an urgent need to reach farther audiences in promoting and selling goods and services. In today’s digital world, the web has a crucial role in determining a business’s success. However, being able to win the hearts and minds of consumers that belong to such different cultures may pose a challenge for any marketer. Continue reading “How Japanese Website Design Differs From The West”
Google is a leader in numerous local markets around the world and is acknowledged as the company dominating the global search engine industry. There is an enormous number of people who use Google, and for a majority, it is their search engine of choice, with an estimated 3.5 billion searches a day.
The third largest economy in the world, Japan, is a fascinating country rich in history and culture. It leads in the development of cutting edge of technology while honoring its traditions. Japan continues to be the high-tech powerhouse economy of Asia, with a gross domestic product (GDP) 1.5 the size of the UK and per capita GDP 6 times that of China. In its economic growth reading released in 2014, Japan’s GDP grew at an annualized rate of 6.7 percent for the January-March quarter, the sixth consecutive quarterly increase. This data means that Japan continues to expand and grow in a number of impressive statistics – which includes that the economy of Tokyo is greater than that of all Russia, while the Chubu region of central Japan is worth more than the GDP of South Korea.
Japan is currently one of the world’s fastest growing e-commerce markets. Some factors attributed to this rapid growth include the single language culture, developed economy, and highly urbanized population.
There are three major players in the Japanese e-commerce market Amazon, Rakuten and Yahoo! Shopping (Lohaco) while a continued rise of m-commerce, transactions completed via mobile device apps, brings more options and expands on the C2C environment. This coupled with a developed distribution infrastructure and small country size for convenient and expedient delivery will ensure Japan’s rate of e-commerce growth will only continue.
From 2018 to 2022, it is expected that the annual growth rate for revenue will be 6.2% and that Japan will remain one of the top 5 largest e-commerce markets in the world.
Due to Japan’s flourishing industries in beauty and technology, as well as many prioritizing their careers over family life, the average Japanese consumer has more discretionary income than their European counterparts. Japan makes an ideal market for foreign brands on account of their open-minded youth culture and curiosity for the West.
Every culture has specific habits and behaviors that marketers need to become aware of. Japan is known for having a culture that epitomizes etiquette and respect. How can foreign brands uphold these values in order to sell effectively?
This article will explore the profile of Japanese consumers, as well as provide tips, insights, and methods in order to win their hearts and gain their trust.
Artificial intelligence (AI) is one of today’s trending topics across different business sectors. Simply put, AI is a term to describe types of technology that can simulate human intelligence. AI is used to analyze data in a contextual manner to provide requested information, supply interpretation, or trigger an event based on the results. Continue reading “Data Based Intelligence and the Future of Advertising in Japan”
Japan is the second largest luxury market in the world – behind the United States and ahead of mainland China – with 3.6 trillion yen (about $33 billion) spent each year in luxury goods. The luxury industry encompasses various sorts of goods such as drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage, and handbags. In the past few years, this market experienced a steady climb in Japan. Continue reading “Understanding New Trends and Opportunities in Japan’s Luxury Industry”