Category Archives: Global SEM 101

The Taiwanese Online Market

by | April 3, 2017

  Reference Population 23,316,000 IMF-World Economic Outlook Database 2012 Internet population 17,530,000 Internet World Stats 2012 Internet use 75.4% Scale of online advertising market 346 million USD IAMA   There is an 82% rate of Internet use among Taiwanese housewives (Institute for Information Industry). The results of an investigation found that Taiwanese access the Internet… Read more »

A Global View of SEM

by | April 3, 2017

World Advertising Expenditure by Medium According to a 2012 Nielsen study, there was a 12.1% change in online advertisement spending when compared to 2011, which made it the only advertising form that surpassed 10% growth. Digging deeper and looking at the numbers by region, the Middle East and Africa increased by 35.2%, South America by… Read more »