According to CNET Japan, with over 126 million of Japan’s population, 79 million actively use social media. Notably, 89.9% of them are active internet users. The average person uses more than one mobile device, with data from Dentsu reflecting almost nationwide multiple device ownership from all age groups. The country also has one of the highest social media users in the world.
There are quite a few noteworthy social media trends that distinguish the Japanese social media market from the rest. For instance, the instant communication platform LINE is dominating the Japanese market.