Video marketing in Japan in 2018

Video Marketing in Japan is not something new, but the way it has been advertised is.

In recent years, video has shown great success at engaging users to a brand.

The millennial era has left us with many lessons. One of them is the continuous preference users have for all visual contents when transmitting a brand message, especially when doing it through social media.

If you are a brand that is trying to succeed in the digital world, you cannot overlook the importance of using video in your strategies. Look at the numbers below to get the importance of video marketing.

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Instagram in Japan 2018. Latest brand trends.

Instagram has had an incredible impact in the social media game for a while now, and I think the trend will continue for many years more.

This app’s popularity is huge all over the world and Asia is the fastest growing region at the moment.

It is without a doubt one of the most recognizable apps, it currently has around 800 million users, granting it to be positioned as one of the most impactful and valuable brands, worth almost 15 billion dollars according to BrandZ Top 100 ranking!

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Omnichannel Marketing in Japan

The late but rapid rise of e-commerce has caused many predicting the slow decline of traditional bricks and mortar stores across Japan.

This rise of ecommerce is set to continue, with JapanConsuming, an online publication devoted to the Japanese retail industry, predicting that the percentage of retail sales will rise from 9% to 23% by 20231.
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The social media evolution and prediction for Japan

The social media landscape in Japan is extremely diverse, ranging from business-orientated apps to recreational and socializing applications that facilitate vast audiences globally.

Japanese social media has somewhat changed over the past couple of years and continues to do so.

This dynamic movement in technological advances has led to the rise of the digital era, also understood to be ‘The Chaos Theory’.

This theory emphasizes the evolution, unpredictability and nonlinear nature of the digital world we live in.

In order to acclimatize and adapt to this digital evolution, we need to consider the various platforms that these applications operate on.

The most utilized social media platforms in the Japanese industry are Facebook, Twitter, Instagram and Line.

In order to utilize these platforms effectively, you need to understand the nature thereof.

Thus when one considers the relevancy and effectiveness of these online spaces in the industry, their statistics indicated their reason for being.

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