Author: Rohan Yamagishi

CEO Info Cubic Japan

A Global View of SEM

World Advertising Expenditure by Medium

According to the Global Ad Spend Forecast by DAN, there was a 1.7% change in online advertising spending when compared from 2018 to 2019. 

Digging deeper and looking at the numbers by region,  Asia-Pacific decreased by 3%, South America by 2.5%, and West Europe by 1.9%. While  South America’s overall expenditure is still at a relatively small scale, the region saw a significant decrease in online advertising budget.

This and other data shows that in almost every continent, internet marketing is becoming an ever more indispensable form of advertising.

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Why do Digital Marketing in Asia

Did you know nearly half of the world’s Internet users reside in Asia?

That’s right: 50.4% of the planet’s online community is in Asia. Numerous companies are increasing their investments in Asian economies, and it’s not just large corporations, but small and mid-sized businesses, too.

In fact, it is becoming much more common to see Western companies with Asian language websites.

By having an Asian language website, companies are able to market their business online in Asia via various channels, one of which is search engine marketing (SEM).

SEM is a popular, global form of online marketing that many Western companies have started utilizing as a means of reaching customers in Asia.

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