In Asia, everyday life is becoming increasingly digital. As such, the region covers a formidable chunk of the global social media landscape. According to We Are Social and Hootsuite’s 2019 Global Digital report, Eastern Asia, along with Northern America, has the highest social media penetration rate in the world at 70%.
However, Asia’s social media landscape is different compared to the West. In most Asian countries, native platforms dominate the online scene instead of giants like Facebook and Twitter, who are then forced to compete in the market. With the large and diversified culture present, a variety of different strategies are needed to achieve success within each country in the region. It may seem a daunting task, but this can be made significantly easier by laying the groundwork through social listening in its major social channels.
This article will discuss Asia’s social media environment, the biggest social media marketing trends, opportunities, major channels, and success stories.