When it comes to marketing, millennials are a generation that should definitely not be ignored. As one of the largest generations worldwide, they overtook the baby boomers in numbers by mid-2019.
In Japan, the ‘Yutori’ (millennial) generation is considered to be those born after 1987 and before 1997 give or take. In 2020 alone, millennials globally were estimated to spend more than $1.4 trillion and they are expected to spend approximately $10 trillion in their lifetimes.
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