Omnichannel Marketing in Japan

The late but rapid rise of e-commerce has caused many predicting the slow decline of traditional bricks and mortar stores across Japan.

This rise of ecommerce is set to continue, with JapanConsuming, an online publication devoted to the Japanese retail industry, predicting that the percentage of retail sales will rise from 9% to 23% by 20231.

 

Image 1: Percentage of Ecommerce Sales

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The Japanese Online Market

 

Reference
Population 127,611,000 IMF-World Economic Outlook Database 2012
Internet population 100,457,000 World Bank 2012
Internet use 79.1%
Scale of online advertising market 618,900,000,000 JPY Dentsu 2011

 

Japan is one of the countries in the world with the highest rate of Internet use; for Asia, Japan only falls behind South Korea. The size of the Japanese market is quite large, so it is an exceptionally attractive market for Western companies looking to penetrate the Asian online market. Continue reading “The Japanese Online Market”