Since its introduction in 2011, LINE has grown to become the most popular messaging app in various Asian countries, such as Thailand, Indonesia, Korea, and Japan. Especially in Japan, LINE has become so ingrained into the culture that it is also the most popular social networking service (SNS) that functions as a multi-functional, lifestyle platform. Within the app is a multitude of features users can enjoy, spanning from games, group video, hardware digital assistants, and even taxi and delivery services.
LINE is a strong marketing tool for businesses looking to advertise to the Japanese market. With its over 70 million monthly active users (MAUs) in the country, it can reach a wider range of users compared to other SNS platforms. Additionally, the app has shown steady and consistent increase in its user base over the years. Paired with the right strategies, brands can drive the right kind of traffic that converts to more sales and leads.
With this, digital marketers should heavily invest in advertising on LINE if they are looking to penetrate a huge part of the Japanese digital sphere.
This article will discuss in detail the scale of the dominance of LINE in Japan, its various features, and the best ways for brands to optimize them in their digital marketing strategies.