Japan’s digital advertising space is one of the most unique and complex in the world. Unlike many global markets where a single platform dominates, Japan’s landscape is shaped by a mix of search engines and social media platforms that coexist—and thrive. For businesses eyeing Japan PPC advertising, understanding the key differences between search and social platforms is critical.
Continue reading “PPC in Japan: Search vs Social Advertising”
The Japanese digital landscape is unique, shaped by both global and local players in the Japan search engine market. For businesses looking to expand their advertising reach in Japan, understanding the key search engines, their market share, and the appropriate demographics to target is crucial for effective marketing strategies.
Continue reading “Japan Search Engine Marketing: 4 Key Platforms for Advertising”
Expanding into Japan’s digital space is exciting—but it definitely comes with its own unique set of challenges. From different search engine preferences to how consumers interact with ads, running Japanese SEM campaigns here isn’t just about translating what works in other markets.
Continue reading “Mastering Japanese SEM: Strategies for Success in Japan”
The late but rapid rise of e-commerce has caused many to predict the slow decline of traditional bricks and mortar stores across Japan.
This rise of ecommerce is set to continue, with JapanConsuming, an online publication devoted to the Japanese retail industry, predicting that the percentage of retail sales will rise from 9% to 23% by 2023.
