PPC in Japan: Search vs Social Advertising

Japan’s digital advertising space is one of the most unique and complex in the world. Unlike many global markets where a single platform dominates, Japan’s landscape is shaped by a mix of search engines and social media platforms that coexist—and thrive. For businesses eyeing Japan PPC advertising, understanding the key differences between search and social platforms is critical.

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Japan Search Engine Marketing: 4 Key Platforms for Advertising

The Japanese digital landscape is unique, shaped by both global and local players in the Japan search engine market.  For businesses looking to expand their advertising reach in Japan, understanding the key search engines, their market share, and the appropriate demographics to target is crucial for effective marketing strategies. 

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Omnichannel Marketing in Japan

The late but rapid rise of e-commerce has caused many to predict the slow decline of traditional bricks and mortar stores across Japan.

This rise of ecommerce is set to continue, with JapanConsuming, an online publication devoted to the Japanese retail industry, predicting that the percentage of retail sales will rise from 9% to 23% by 2023.

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