Omnichannel Marketing in Japan

The late but rapid rise of e-commerce has caused many predicting the slow decline of traditional bricks and mortar stores across Japan.

This rise of ecommerce is set to continue, with JapanConsuming, an online publication devoted to the Japanese retail industry, predicting that the percentage of retail sales will rise from 9% to 23% by 20231.

 

Image 1: Percentage of Ecommerce Sales

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Why Asia?

 

Did you know nearly half of the world’s Internet users reside in Asia? That’s right: 49.8% of the planet’s online community is in Asia. Numerous companies are increasing their investments in Asian economies, and it’s not just large corporations, but small and mid-sized businesses, too. In fact, it is becoming much more common to see Western companies with Asian language websites. By having an Asian language website, companies are able to market their business online in Asia via various channels, one of which is search engine marketing (SEM). SEM is a popular, global form of online marketing that many Western companies have started utilizing as a means of reaching customers in Asia. Continue reading “Why Asia?”