Marketing in Japan

Japan is the third-largest market in the world, representing about 10% of the world’s economy. As of March 2021, Japanese stocks have become the best-performing share market in Asia, according to Bloomberg. The country recently surpassed Taiwan as Asia’s top market for the year.

With 126.3 million people, Japan is lucrative for any local and international businesses looking to expand. However, many foreign companies find it challenging to break into Japan’s market. For one, there are certain complexities in traditional Japanese marketing and advertising that require solid local knowledge.

If you’re looking to gain exposure and traction in the Land of the Rising Sun— you’d better study effective market entry thoroughly. It is essential to formulate a localized marketing plan focusing on brand identity, public relations, digital or online media, and your brand value.

This article will discuss an overview of the Japanese marketing scene and effective digital marketing strategies to help you start.

Continue reading “Marketing in Japan”

Understanding New Trends and Opportunities in Japan’s Luxury Industry

Japan is the third largest luxury market in the world – behind the United States and mainland China – with 3.01 trillion yen (about $28.6 billion) spent each year in luxury goods. The luxury industry encompasses various sorts of goods such as drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage, and handbags. In the past few years, this market experienced a steady climb in Japan.
Continue reading “Understanding New Trends and Opportunities in Japan’s Luxury Industry”

Data Based Intelligence and the Future of Advertising in Japan

Artificial intelligence (AI) is one of today’s trending topics across different business sectors. Simply put, AI is a term to describe types of technology that can simulate human intelligence. AI is used to analyze data in a contextual manner to provide requested information, supply interpretation, or trigger an event based on the results.
Continue reading “Data Based Intelligence and the Future of Advertising in Japan”

How to win the hearts and trust of Japanese consumers

Due to Japan’s flourishing industries in beauty and technology, as well as many prioritizing their careers over family life, the average Japanese consumer has more discretionary income than their European counterparts. Japan makes an ideal market for foreign brands on account of their open-minded youth culture and curiosity for the West.

Every culture has specific habits and behaviors that marketers need to become aware of. Japan is known for having a culture that epitomizes etiquette and respect. How can foreign brands uphold these values in order to sell effectively?

This article will explore the profile of Japanese consumers, as well as provide tips, insights, and methods in order to win their hearts and gain their trust.

Continue reading “How to win the hearts and trust of Japanese consumers”

Tap into the Trends and Opportunities of Japan’s Booming Travel Industry

With a total of over 31.9 million foreign visitors in 2019, Japan is an extremely popular destination. A lot of people flock to Japan, be it for leisure or business. A combination of ancient culture and dazzling modernity, this nation truly charms the hearts of travelers from all over the world.
Continue reading “Tap into the Trends and Opportunities of Japan’s Booming Travel Industry”

Video Marketing in Japan

Video Marketing in Japan is not something new, but the way it has been advertised is.

In recent years, video has shown great success at engaging users to a brand.

According to Wyzowl, 85% of businesses today use video as a marketing tool. About 92% of marketers who use video marketing report it as an essential part of their digital advertising strategy.

The millennial era has left us with many lessons. One of them is the continuous preference users have for all visual content when transmitting a brand message, especially when doing it through social media.

If you are managing a brand that is trying to succeed in the digital world, you cannot overlook the importance of using video in your online strategies. 

Continue reading “Video Marketing in Japan”

Current and Future Trends of Content Marketing in Japan

You might not be new to the concept of Content Marketing but you are probably unfamiliar with what Content Marketing in Japan is like.

Before digging into that, we can’t start this article without first mentioning the following important statement:

Great content is the key to your business and website’s success.

Continue reading “Current and Future Trends of Content Marketing in Japan”

The State of Programmatic Advertising in Japan

Successfully catching the consumer’s attention in today’s digital world is no easy job. A solution to this problem is programmatic advertising. Programmatic ad buying has been a game-changer in online advertising and can help you in this daunting task.

Programmatic advertising is the use of software and algorithms to purchase digital display space. As new digital technology is being introduced and embraced by the customers, the rules of brand engagement are changing.

Continue reading “The State of Programmatic Advertising in Japan”

The Best Tools and Resources to Master Japan’s Market for Non-Japanese Speakers

The third-largest economy in the world, Japan, is a fascinating country rich in history and culture. It leads in the development of cutting-edge technology while honoring its traditions. Japan continues to be the high-tech powerhouse economy of Asia, with a gross domestic product (GDP) of 49187.80 US dollars in 2019. Based on the report by Japan’s Ministry of Foreign Affairs, the country’s GDP only grew at an annualized rate of 0.7 percent from August 2019- August 2020partly because of the Coronavirus 2019. This data means that Japan continues to expand and grow in a number of impressive statistics in spite of the pandemic.

Continue reading “The Best Tools and Resources to Master Japan’s Market for Non-Japanese Speakers”