Marketing in Japan

Japan is the third-largest market in the world, representing about 10% of the world’s economy. As of March 2021, Japanese stocks have become the best-performing share market in Asia, according to Bloomberg. The country recently surpassed Taiwan as Asia’s top market for the year.

With 126.3 million people, Japan is lucrative for any local and international businesses looking to expand. However, many foreign companies find it challenging to break into Japan’s market. For one, there are certain complexities in traditional Japanese marketing and advertising that require solid local knowledge.

If you’re looking to gain exposure and traction in the Land of the Rising Sun— you’d better study effective market entry thoroughly. It is essential to formulate a localized marketing plan focusing on brand identity, public relations, digital or online media, and your brand value.

This article will discuss an overview of the Japanese marketing scene and effective digital marketing strategies to help you start.

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Everything You Need To Know About LINE in Japan

According to CNET Japan, with over 126 million of Japan’s population, 79 million actively use social media. Notably, 89.9% of them are active internet users. The average person uses more than one mobile device, with data from Dentsu reflecting almost nationwide multiple device ownership from all age groups. The country also has one of the highest social media users in the world.

There are quite a few noteworthy social media trends that distinguish the Japanese social media market from the rest. For instance, the instant communication platform LINE is dominating the Japanese market.

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Understanding New Trends and Opportunities in Japan’s Luxury Industry

Japan is the third largest luxury market in the world – behind the United States and mainland China – with 3.01 trillion yen (about $28.6 billion) spent each year in luxury goods. The luxury industry encompasses various sorts of goods such as drinks, fashion, cosmetics, fragrances, watches, jewelry, luggage, and handbags. In the past few years, this market experienced a steady climb in Japan.
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Data Based Intelligence and the Future of Advertising in Japan

Artificial intelligence (AI) is one of today’s trending topics across different business sectors. Simply put, AI is a term to describe types of technology that can simulate human intelligence. AI is used to analyze data in a contextual manner to provide requested information, supply interpretation, or trigger an event based on the results.
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How to win the hearts and trust of Japanese consumers

Due to Japan’s flourishing industries in beauty and technology, as well as many prioritizing their careers over family life, the average Japanese consumer has more discretionary income than their European counterparts. Japan makes an ideal market for foreign brands on account of their open-minded youth culture and curiosity for the West.

Every culture has specific habits and behaviors that marketers need to become aware of. Japan is known for having a culture that epitomizes etiquette and respect. How can foreign brands uphold these values in order to sell effectively?

This article will explore the profile of Japanese consumers, as well as provide tips, insights, and methods in order to win their hearts and gain their trust.

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Tap into the Trends and Opportunities of Japan’s Booming Travel Industry

With a total of over 31.9 million foreign visitors in 2019, Japan is an extremely popular destination. A lot of people flock to Japan, be it for leisure or business. A combination of ancient culture and dazzling modernity, this nation truly charms the hearts of travelers from all over the world.
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Video Marketing in Japan

Video Marketing in Japan is not something new, but the way it has been advertised is.

In recent years, video has shown great success at engaging users to a brand.

According to Wyzowl, 85% of businesses today use video as a marketing tool. About 92% of marketers who use video marketing report it as an essential part of their digital advertising strategy.

The millennial era has left us with many lessons. One of them is the continuous preference users have for all visual content when transmitting a brand message, especially when doing it through social media.

If you are managing a brand that is trying to succeed in the digital world, you cannot overlook the importance of using video in your online strategies. 

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Current and Future Trends of Content Marketing in Japan

You might not be new to the concept of Content Marketing but you are probably unfamiliar with what Content Marketing in Japan is like.

Before digging into that, we can’t start this article without first mentioning the following important statement:

Great content is the key to your business and website’s success.

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The State of Programmatic Advertising in Japan

Successfully catching the consumer’s attention in today’s digital world is no easy job. A solution to this problem is programmatic advertising. Programmatic ad buying has been a game-changer in online advertising and can help you in this daunting task.

Programmatic advertising is the use of software and algorithms to purchase digital display space. As new digital technology is being introduced and embraced by the customers, the rules of brand engagement are changing.

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