Since its debut in 1999, Naver has remained as the number one online platform in South Korea, with over a 70% foothold on the country’s search engine market. It’s the first in the world to introduce the comprehensive search service, which has expanded to include different segments such as news, blogs, and even a Q & A database. Naver also pioneered user-generated content, allowing users to browse a variety of rich media content tailored to their interests. As such, Naver is not just a web portal, but a social search engine that helps users easily find more relevant results to their searches.
Naver’s services have seen equal success with the South Korean market, such as Naver Blog, one of the most important digital platforms in the country right now. With its own segment on the Naver search engine, South Korean users flock to this page for online travel research, product reviews, food culture, and so much more. Additionally, thousands of influencers are on the service, thus, it is an important platform for influencer marketing strategies. Thus, businesses looking to penetrate the market must create their business plans around the unique role of Naver Blog among their audiences.
This article will discuss Naver Blog, one of Naver’s main services, its basic functions, and features, how to open an account, and examples of brands utilizing the service.
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