The People’s Republic of China is undoubtedly one of the leading drivers of the modern digital age, both in Asia and on a global scale. The country has Standard Chinese as its official language and holds one of the largest middle-class in the world. With its 1.418 billion population, the Chinese market is a massive site of opportunity that is highly-coveted and invested in by international brands.
Digital marketing in China holds many opportunities for exploration and the integration of new technologies. In fact, data from AdMaster show that 79% of advertisers will increase digital marketing for this year. Also, it is estimated that the industry is worth $9 billion. With consumers’ comfortability with online shopping and the blurring lines between social and e-commerce, marketers are now seeking strategies that focus on social commerce.
With the tech-savviness of Chinese consumers, cheap broadband, and a dynamic online landscape, digital marketing industry will continue to thrive. However, marketers must note that an all-in-one approach will not work for such a massive and diverse market like China. Certain planning and strategies must be developed in order for brands to generate visibility and engagement in the Chinese market.
This article will discuss China’s digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on reaching the Chinese audience.