Video Marketing in Japan is not something new, but the way it has been advertised is.
In recent years, video has shown great success at engaging users to a brand.
According to Wyzowl, 85% of businesses today use video as a marketing tool. About 92% of marketers who use video marketing report it as an essential part of their digital advertising strategy.
The millennial era has left us with many lessons. One of them is the continuous preference users have for all visual content when transmitting a brand message, especially when doing it through social media.
If you are managing a brand that is trying to succeed in the digital world, you cannot overlook the importance of using video in your online strategies.