In most places across the globe, comics are considered as something merely for children. However, in Japan, manga can be a brand’s key to penetrate the market. Manga are comics or graphic novels corresponding to a style developed in Japan.
Rather than being for children, manga can be for anyone. Manga is consumed by readers of any age, from elementary school students to senior citizens. In fact, a survey by Shinfield, a Japanese firm specializing in manga marketing, found that 69.7% of respondents aged 40 and up still read manga. One of manga’s greatest strengths is that it appeals to readers, whether young or old.