Guide to Marketing Using Manga

In most places across the globe, comics are considered as something merely for children. However, in Japan, manga can be a brand’s key to penetrate the market. Manga are comics or graphic novels corresponding to a style developed in Japan.

Rather than being for children, manga can be for anyone. Manga is consumed by readers of any age, from elementary school students to senior citizens. In fact, a survey by Shinfield, a Japanese firm specializing in manga marketing, found that 69.7% of respondents aged 40 and up still read manga. One of manga’s greatest strengths is that it appeals to readers, whether young or old.

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What’s Content Marketing?

There is value in the consumers’ perception of a brand’s image, whether true or false. Thus, it’s every company’s task to maximize positive user experiences and minimize customer pain points online in today’s digitized world. One of the solutions to this challenge is content marketing.

According to the Content Marketing Institute, content marketing is defined as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” With this approach, brands provide genuinely relevant and useful content to prospects and customers to help them solve their issues rather than directly pitching products or services.

Within content marketing’s definition, the word “valuable” must be emphasized. This quality is what sets content marketing apart from other forms of advertising. Content can be identified as part of a content marketing campaign if people seek it out and want to consume it instead of avoiding it.

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What’s Inbound Marketing?

For years, businesses have struggled to reach consumers online using traditional advertisements such as banners and embedded videos. However, these businesses are often unsuccessful in making an impact due to ad-blocking software that has become widely used. Additionally, numerous Internet users may find these forms of marketing to be more annoying than engaging because these are content that they did not choose to view. Rather than interrupt a user’s content with advertising, inbound marketing can be used by marketers as an alternative approach.

Inbound marketing is the strategy of engaging with potential customers through content and experiences in which they find value. This method is characterized by creating entertaining and informative content, using various media, which users will willingly seek out. This more personal approach to marketing has the extra benefit of reaching those who have already taken the initial step toward a purchase. This article will discuss and elaborate on what is inbound marketing, provide several examples, as well as enumerate current trends.

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Japanese Millennials and the Growth of the Digital Market in Japan

When it comes to marketing, millennials are a generation that should definitely not be ignored. As one of the largest generations worldwide, they are expected to overtake the baby boomers in numbers by mid-2019.

In Japan, the ‘Yutori’ (millennial) generation is considered to be those born after 1987 and before 1997 give or take. Between 2017 and 2018 alone, millennials globally were estimated to spend more than $200 billion and they are expected to spend approximately $10 trillion in their lifetimes.

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