With over 360 million online users, Southeast Asia has one of the most rapidly evolving digital industries across the globe. Increased activity in social media, internet, digital media, and in mobile has demonstrated the enormous marketing potential that businesses can explore in the region.
Among the several digital economies within the region, the Philippines stands in the frontlines. With more than 73 million users, the country has ranked 12th in internet usage worldwide for 2020. The exponential growth of the Philippines’ very substantial digital marketing ecosystem in recent years makes the country very attractive to business owners exploring for opportunities within the Southeast Asian region.
This article will discuss the Philippines’ digital marketing environment, industry challenges and opportunities, successful campaigns, as well as the best possible ways on how to reach the Filipino audience.