How To Win The Hearts And Trust Of Taiwanese Consumers

Taiwan, considered as one of the four Asian Tigers, has sustained continuously high levels of economic growth since the 1960s. At present, the country is one of the most developed economies in the continent, ranking 17th in GDP per capita worldwide. 

A vital market in regional and global value chains, Taiwan offers one of the most promising environments for investments in Asia.  Additionally, the country is one of the driving forces of global trade and plays an essential role in the global economy: It is a crucial supplier of goods across industrial fields as well as a top player in the world’s information and communication technology industry. 

A prosperous country with a population of around 23 million, Taiwan offers plenty of business opportunities. However, to achieve success, marketers need to understand the business realm in the country — particularly about Taiwanese consumers and how businesses can win their hearts and gain their trust.

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Taiwanese Influencer Marketing 2019

In today’s digital world, people are constantly being connected through the World Wide Web. The widespread use of online social media platforms has brought forth new opportunities in terms of marketing. One of the recently emerged marketing trends is the collaboration with social media influencers. These influencers are not only exclusively celebrities since social media is accessible to almost everyone. Anyone can have a huge and loyal following by providing the right content to the right audience.

As markets continuously grow and change, people have become more particular with the products and services that they want.  The prevalent use of technology in their daily lives has also influenced their buying behavior. Furthermore, the endless influx of online content has shortened people’s attention spans. Thus, marketers now have to accept the challenge of creating content that stands out and engages the target audiences on a personal level. By collaborating with the right social media influencer, companies can effectively roll out their campaigns and achieve success.

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