Author: Honey

What is the Difference Between Digital Advertising and Mass Advertising?

With the rapid consistent growth of digitization around the world, there was widespread concern that the coronavirus would temporarily halt the expansion of digital marketing. In reality, though, more than two-thirds of Facebook and Google ads were served by local businesses, and small local businesses used digital marketing and advertising for the first time to keep their businesses going during lockdown.

Due to the worldwide lockdown, companies that previously had nothing to do with digital advertising were suddenly required to make significant changes in order to adapt to the times.

Continue reading “What is Digital Advertising?” →

Listing ads are one of the best ways to advertise your business online to people all over the world because they are inexpensive and allow you to target specific audiences.

In the DX (digital experience) era, listing ads can be considered an essential marketing tool that is crucial for innovative marketing campaigns such as introducing new brands to overseas markets and publicizing the debut of new products.

Today, it’s easy for anyone to send listing ads to overseas markets. However, if you know what you’re doing and take the right steps, it can be a very powerful marketing tool.

This time, we’ll go into great detail, from the fundamentals of what overseas listing advertisements are to the delivery processes and insider tips for effective overseas listing ads.

Continue reading “SEM in Japan: What Are Listing Ads?” →