126,380,000 Internet Users (92% of total population)
12 Billion Advertising Dollars
122 Billion USD E-commerce Sales
The whole country is connected
Japan is one of the countries of the world with the highest rate of Internet use; for Asia, Japan only falls behind South Korea. The size of the Japanese market is quite large, so it is an exceptionally attractive market for Western companies looking to penetrate the Asian online market.
The leading search engine in Japan in terms of overall market share is Google. Yahoo! Japan comes in a strong second, however countinue to decline from past peaks. What’s interesting to note, however, is that currently Yahoo! Japan is using Google’s search engine to operate its searches. Therefore, Yahoo!’s share of the search engine market in Japan can actually be attributed to Google. If you were to calculate the search engine share by search engine algorithm use, 90% of the overall share would belong to Google.
Japan, like other Asian countries, has its own unique array of social media platforms. While social media isn’t purely SEM, it can play an important role overall in an online marketing campaign. Indeed, there is often synergy that forms between SEM and social media marketing regardless of the country in which you are advertising.
Social Media Platforms
Project Management Structure
In order to provide the best support possible, our teams are led by bilingual search marketers who provide direct consulting on our clients' Japanese digital campaigns in English, Japanese, Chinese or Korean. This ensures that communication with clients and our in-house operations team is quick and accurate.