Content Marketing is a key strategy for many Western brands looking to make an impact in Japan. Whether it’s through social media, influencer or email marketing, a careful and culturally minded approach is necessary for connecting with Japanese audiences.
Continue reading “Content Marketing in Japan: Key Differences and Mistakes to Avoid”
When deciding to expand your business into the Japanese market, it is crucial to have local insight into consumer behavior and the digital landscape they inhabit. Gaining this much-needed cultural knowledge could spell the difference between success or failure, because unlike most Western countries, advertising on Yahoo! in Japan is still a very relevant marketing strategy.
Continue reading “Why Running Yahoo! JAPAN Ads is Still a Useful Strategy”
Paid social media marketing in Japan plays a vital role in an overall digital marketing campaign. This is especially true for B2C clients looking to connect more intimately with their target audience. When developing a Japanese social media marketing strategy, it’s important to know which platforms work best for each target demographic. You will also want to consider your industry, budget and marketing goals when determining the best course of action.
These are the most effective platforms for paid social media marketing in Japan, along with some best practices for success.
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