Our current topic is paid search in China, which is a topic nowadays marketers cannot overlook. Every marketer knows that Baidu boasts an overwhelming 70% or higher search share in China. The remaining portion is held, in decreasing order, by Google, 360 Search, and Sogou. Continue reading “Considering Paid Search in China? Read This First”
The number of Internet users in Indonesia has increased rapidly since 2009. In two years’ time (from 2009 to 2011), this number grew 270%. In terms of Internet access, most users (57%) in Indonesia connect via mobile devices, as opposed to PCs (Nielsen). And, one interesting characteristic about Internet use in Indonesia is that Internet cafes are still quite popular. In fact, a report by Nielsen shows that more than half of the online population in Indonesia (66%) accesses the web from Internet cafes.
Continue reading “The Indonesian Online Market”
With Vietnam being a developing country and being governed by a communist party there are many challenges for companies to enter this market. With close to a 100 million people in this country and 50% of them having access to the internet, there’s also a lot of potential.
Continue reading “The Vietnamese Online Market”
Thailand’s Internet community is comprised of 17,059,000 persons, which is only 26.5% of the population. The share that online advertising holds of Thailand’s total advertising market is only about 2.1%. It is clear that the Internet and online marketing in Thailand are really just getting started.
Continue reading “The Thai Online Market”
Increasingly, Singapore is being considered as the hub of Asia. While it only has a population of about 5 million, 71% use the Internet, which means Singapore is one of the more Internet savvy countries in Asia.
Continue reading “The Singaporean Online Market”
Hong Kong’s population is only 7,130,000, but 74.3% of it is online. It has one of the more active online markets in Asia. Comparing television and Internet use for the years 2006 and 2010, it becomes clear that TV viewership has fallen over time, and Internet use has increased significantly.
Continue reading “The Hong Kong Online Market”
Internet use in Taiwan is at 75.4% of the total population, which is relatively high compared to other countries.
The search engine advertising market in Taiwan is growing at a rate of 15% each year and is forecasted to continue do so into the future.
Continue reading “The Taiwanese Online Market”
In 2011, the online advertising market surpassed the print advertising market in Russia. The value of the Russian online market in 2011 was 41.8 billion rubles, which is 55% more than its value one year prior (26.8 billion rubles). The pace at which Russia’s online advertising market is growing is remarkable, and many predict that it will continue to grow well into the future.
Continue reading “The Russian Online Market”
There were 40,329,000 Internet users in Korea in 2012, which comprises 80% of the Korean population. This puts Korea in the top tier of Asian countries with a high level of Internet usage. Korea also has a very high rate of broadband use, which even surpasses the rate in countries like Japan and America.
Continue reading “The Korean Online Market”
|Population||1,354,000,000||IMF-World Economic Outlook Database 2012|
|Internet population||538,000,000||CNNIC 2012|
|Scale of online advertising market||8.11 billion USD||China Internet Watch 2011|
- 90% of Chinese Internet users’ monthly income is under 5,000 RMB (790 USD) (CNNIC).
- 4% of Internet users access the Internet via PC, while 69.3% prefer mobile (CNNIC).
- Approximately 700 million Chinese (52% of the population) will be added to the online community by 2016 ( eMarketer).
- In China, approximately 10 million people become part of the online community each month (We Are Social).
- 5% of Internet users in China live in metropolitan areas (CNNIC).
- 2% of Internet users in China access it at Internet cafes (CNNIC).
- Chinese Internet users spend an average of 18.7 hours online per week (CNNIC).
- 415,000,000 Chinese (77% of the Internet community) chat online (CNNIC).
- 465,000,000 Chinese (86% of the Internet community) watch videos online ( China Internet Watch).
- 63% of Internet users play online games (CNNIC).
- Chinese aged 18-27 make up the largest group of Internet users. They spend an average of 5 hours online daily ( We Are Social).
- In China, approximately 10,000 searches are performed on search engines every second (We Are Social).
- The search engine marketing industry grew 3 billion USD from 2010 to 2011 (iResearch).
- 61% of online shoppers ask for recommendations from friends or family before they make a purchase.
- In 2011, the value of the Chinese e-commerce market was 1.1 trillion USD (iResearch).
- The results of a survey of the most trustworthy sites in China were (1st) Amazon.cn, (2nd) 360 buy, and (3rd) Tmall (DCCI).
- 319,000,000 Chinese (59% of Internet users) have their own blog (CNNIC).
- Sina Weibo, the largest Chinese social networking service (SNS,) has 300,000,000 users, and 100,000,000 articles are posted online each day (CNNIC).
- Due to Chinese government regulations, Facebook, Twitter, and YouTube are inaccessible in China.