Case Study for Japanese SEO Clients
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Case Study-SUPER HOTEL
All companies replied " It is difficult." But, only Info Cubic Japan said, "Let's give it a try."
Client
SUPER HOTEL, Inc.
Mr. Kuninao Itagaki, Deputy Manager, IT Strategies Department
Solution Offered
Build multilingual sites (English, Chinese [Traditional], Korean) using CMS
SUPER HOTEL, Inc.
Mr. Kuninao Itagaki, Deputy Manager, IT Strategies Department
Solution Offered
Build multilingual sites (English, Chinese [Traditional], Korean) using CMS
Overview
In the days to come, SUPER HOTEL cannot depend on Japanese customers alone. As we wanted to increase the Saturday and Sunday occupancy rate, we launched new sites in English, Chinese, and Korean for publishing information overseas to attract foreign customers.
Outcome
At present, SUPER HOTEL is still working to gain recognition by overseas users.As search engine optimization (SEO) resulted in increased access from other countries, we upgraded the server capacity to cope up with it.
Customer's Voice
- Why did you choose Info Cubic Japan as your partner?
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It all started when my boss recommended Info Cubic Japan as a company that is committed to creating home pages and attracting customers to the website.We were already in discussion with some other companies. But, all the others replied, "It is difficult," due to the short deadline. Only Info Cubic Japan said, "Let's give it a try."
- What motivated you to advance into overseas markets?
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SUPER HOTEL mainly targets businessmen.Even though we have a 90%occupancy rate at present, SUPER HOTEL cannot depend on Japanese customers alone in the future.Also, as we wanted to increase the weekend occupancy rate, we launched new sites in English, Chinese, and Korean for publishing information overseas to attract foreign customers.
- What issues did you face at the time of launching the home page?
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We already had an English version of the home page.However, it was created seven to eight years ago. So, we changed it completely and made it a base for our Chinese and Korean versions.The main idea was to keep all versions in the same format. If the pages do not follow the same format, then unnecessary efforts are required to update the information individually.
- What was the actual effect of launching the home page?
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The new home page has been enhanced to offer useful information.This opened up new avenues for attracting customers. SEO resulted in increased access from overseas, compelling us to recently upgrade our server capacity to cope with it.SUPER HOTEL is still in the stage of getting recognized. We hope to get more customers hereafter.
- Please describe some good points about Info Cubic Japan.
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The best point is their "follow-up support".They have been very helpful and have given prompt support even for our simple queries.While launching a home page is a tedious job, operating it is even more important.We are very thankful to Info Cubic Japan for supporting us in operating the website. We are really impressed with their prompt service.
- Are you satisfied with Info Cubic Japan?
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We are 100%satisfied. We would like to continue our association with them in the future as well.They always proactively suggest new ideas which helps us tremendously.Currently, we are considering Internet advertising in foreign countries. Together, we want to grow and progress even faster.
